Jeddah Halal Forum Records Potential Transactions Worth Rp15 Billion
Jakarta (ANTARA) – A four-day exhibition at Saudi Fashion and Tex 2026 recorded strong interest in partnerships, with potential transactions estimated at Rp15 billion, Scarf Media chief executive Temi Sumarlin said in Jakarta on Thursday.
Scarf Media held the Halal Creative Forum as part of Saudi Fashion and Tex 2026 at the Jeddah Convention Exhibition and Event in Jeddah, aiming to open up access for Indonesian products to the Saudi Arabian market through discussions on the halal creative industry.
“Indonesia ranks first in the world in the modest-fashion sector, according to the State of the Global Islamic Economy (SGIE) Report 2025/2026,” Temi said.
That achievement presents an opportunity for Indonesian artisans and creators to tailor their products to the needs of different markets, including Saudi Arabia.
The forum at the Jeddah Convention Exhibition and Event was attended by buyers and business partners from various countries, including Saudi Arabia, Kuwait, Qatar, China, India and Pakistan.
Products were showcased at the Indonesian Pavilion through the Modestluxe stand, which curated nine Indonesian modest-fashion brands spanning glamorous clothing, sportswear, ready-to-wear, thobes and abayas.
“The brands brought to explore business-to-business partnerships were Intresse, Itsyar, Vaia Atelier, Kalisha, Modesti, Afework, Sisesa, Mafaaza and Nina M Mata,” she said.
Scarf Media, a halal lifestyle media company, will continue to promote Indonesia’s halal creative industry on global platforms, she said.
The initiative is expected to raise awareness of Indonesian halal creative-industry products and open access to international markets.
“This effort is expected to help the government increase exports of Indonesian local products,” she said.
Indonesia’s Trade Attaché in Riyadh, Zulvri Yenni, said the government continued to promote exports through various policies and promotional activities.
Indonesia had distinctive products representing a wide range of regional identities, from Sabang to Merauke, she said.
“In 2026–2027, fashion will be one of the subsectors promoted to enter the Saudi Arabian market,” Zulvri said.
The forum, titled “How Indonesia’s Creative Industry Unlocks the Saudi Arabian Market”, featured Rendy Bagus Pranantyo of the Indonesian Embassy in Riyadh, Temi Sumarlin of Scarf Media, fashion expert Suhaila Fayeg Ahmad Hafez, Trade Attaché Zulvri Yenni and Rima Dwi Permatasari of BSI.
The discussion examined opportunities and strategies for Indonesian creative-industry products to enter the Saudi Arabian market.