JEC to host export expo

JEC to host export expo

YOGYAKARTA: As many as 75 handicraft producers from across the
country are participating in the five-day exhibition The 9th
Jogja Export Expo (JEE) 2004, from Oct. 6 to Oct. 10 at the Jogja
Expo Center (JEC). Minister of Trade and Industry Rini Soewandhi
officially opened the exhibition on Wednesday.

According to the chairwoman of the JEE 2004's organizing
committee, Indah Rahayu M, handicraft products from around the
country are exhibited at the event, which is hoping to generate
significant business transactions during over the course of five
days.

"To achieve this, we have invited a number of foreign buyers,
including from Latin America, Italy, Japan, Brazil, the U.S. and
Indonesia's neighboring countries," said Indah, who hopes the
event will also encourage the local business community to improve
its promotional activities.

"Promotion is vital in the marketing of handicraft products.
No matter how good a product is, if it is not promoted, buyers
will never know about it, much less buy it. It is through
promotional events like this that a product is introduced to
consumers," she said. -- JP