Jasa Marga Strengthens Technology-Based Services, Prioritising Safety
PT Jasa Marga (Persero) Tbk is strengthening technology-based toll road services by prioritising user safety, improving infrastructure quality, and driving digital innovation to deliver a superior driving experience.
Jasa Marga President Director Rivan A. Purwantono stated that, as the market leader in Indonesian toll road management, the company is initiating a paradigm shift in the toll road business, transforming the concept of ‘infrastructure’ into ‘infraculture’, which focuses heavily on road user safety.
“The impact of this paradigm shift is not only for the company’s internal operations but also for the public, ensuring they experience the best possible journey while driving,” Rivan said during an expert sharing session with academics and practitioners in Jakarta on Saturday.
He noted that the primary challenge facing the company is achieving a ‘total experience’ that focuses on the safety of road users.
To support this, Jasa Marga continues to develop various technology-based service innovations, ranging from the monitoring of over-dimension and over-load (ODOL) vehicles to the development of internal control systems to ensure the quality of services and toll road infrastructure, known as ‘Troops’.
Furthermore, the company is utilising the Jasa Marga Tollroad Command (JMTC) as an operational control centre, alongside the Travoy application, which serves as a digital service ecosystem for toll road users.
According to Rivan, the ability to create value at every kilometre of the journey is one of Jasa Marga’s key benchmarks for success.
One such effort includes the rejuvenation of rest areas, which are being developed as tourist destinations rather than merely being transit stops.
Through technology and continuous service innovation, Rivan added that Jasa Marga is capable of meeting the increasingly high expectations of the public.
He also emphasised that the spirit of serving with all one’s heart is no longer an option but a necessity and an obligation for all Jasa Marga ‘roadsters’ to deliver peak performance for the 3.5 million vehicles served daily.
The Expert Sharing Session at the Jasa Marga Tollroad Command Centre (JMTC) in Bekasi was held under the theme “Up-scaling Customer Experience (CX) Through Smart, Sustainable, and Connected Mobility Ecosystems.”
The event featured academic Prof. Mohammed Ali Berawi and business practitioner and academic Prof. Rhenald Kasali, who shared insights regarding the enhancement of customer experience within the transport infrastructure ecosystem.