Japan's Mizuno gaining popularity

Japan's Mizuno gaining popularity

Despite the tough competition from American and European
brands, Japanese footwear and apparel brand Mizuno is gaining
popularity.

Brought to Indonesia by high-profile sports and fashion retail
company PT Mitra Adi Perkasa (MAP), Mizuno products are available
at the company's premium retail stores Planet Sports and The
Athlete's Foot. Mizuno products for golfers are available at Golf
House, Planet Sports and Pro Shop Golf Houses located in malls
throughout the country.

Established in 1906, Mizuno has made a mark for itself in
providing footwear and apparel of unsurpassed quality. There is a
wide array of Mizuno products suitable for running, track and
field events, soccer, rugby, volleyball and handball.

Mizuno footwear, with its Japanese technology of WAVE
(combining the two opposing factors of cushioning and stability),
has already become a favorite with Indonesians.

The shoes are very light and have a good ventilation system,
which makes them very comfortable even after a long run.

MAP says Mizuno shoes are now worn by a large percentage of
Indonesian athletes: 90 percent of male athletes and 60 percent
of women athletes.

--JP