Jakpro Partners with Feel Good Network to Optimise JIS Commercial Potential

Jakarta International Stadium (JIS) is a strategic asset with significant commercial potential. PT Jakarta Propertindo (Perseroda) (Jakpro) has partnered with Feel Good Network to optimise this potential through the management of the stadium’s naming rights. Adi Adnyana, Director of Business & Operations at Jakpro, stated that the collaboration aims to reinforce JIS’s position as one of the most prestigious sponsorship assets in Indonesia and Southeast Asia. He described the initiative as part of an effort to continually develop an innovative, professional, and sustainable asset management model. Jakarta International Stadium is a strategic city asset designed to be more than just a stadium; it is a sports, entertainment, and public space destination that makes the people of Jakarta proud. The collaboration with Feel Good Network is considered an important step to attract the right corporate partners, providing not only economic value but also strengthening JIS’s identity, appeal, and reputation on a global level. Through this partnership, Feel Good Network will support the comprehensive management and development of the JIS naming rights commercialisation strategy, from marketing strategy formulation and tender process management to negotiation assistance and implementation of cooperation with selected sponsors. As an international standard stadium that has hosted various global-scale sporting, entertainment, and public events, Adi noted that JIS holds strategic value not only in its infrastructure function but also in its brand strength and exposure. The naming rights programme is expected to foster long-term collaboration that benefits all parties and supports the sustainability of city asset management. Jakpro and Feel Good Network will initiate a strategic process starting with market sounding to map market interest and identify potential partnerships. This will be followed by exploring companies and brands whose character, values, and positioning align with JIS as an international standard stadium. Following this exploratory phase, Jakpro will conduct a limited tender, inviting selected corporations and brands that meet the established criteria. This approach is designed to ensure professionalism and produce a partnership providing strategic value. The JIS naming rights will be offered under a five-year cooperation scheme to ensure certainty, stability, and long-term visibility for the sponsor partner. Through this initiative, Jakpro hopes to open wider collaboration opportunities with the business world while strengthening the sustainability of city asset management. Adi Adnyana emphasised that this step aligns with the DKI Jakarta Provincial Government’s efforts to encourage financing innovation, optimise regional assets, and strengthen Jakarta’s position as a competitive global city. Wisnu Satya Putra, CEO of Feel Good Network, expressed optimism about JIS’s potential as a platform for collaboration between the public sector and the business world. He noted that JIS is an asset with immense strategic value and commercial potential, presenting an opportunity to create partnerships that deliver business benefits and positively impact the development of the sports, entertainment, and lifestyle ecosystem in Jakarta.