Jakarta X Beauty 2026 Opens, 400 Beauty Brands Offer Discounts
Jakarta X Beauty 2026 officially opened on Thursday. The event, organised by the Female Daily Network, claims to be the world’s largest business-to-consumer (B2C) beauty exhibition.
The opening was attended by Creative Economy Minister Teuku Riefky Harsya, Deputy Minister for MSMEs Helvi Yuni Moraza, CEO of Trans Digital Lifestyle Group Putri Tanjung, and the Female Daily Network leadership. In his remarks, Teuku expressed appreciation for the consistency of Jakarta X Beauty, which has been held since 2011.
This year, Jakarta X Beauty features approximately 400 beauty brands, with 70 per cent being local brands. Teuku noted that 23 of these brands are new participants joining the event for the first time. He said this demonstrates the organiser’s commitment to driving the growth of the national beauty industry.
‘This is how the organisers are working to elevate our local brands. We encourage local brands to become local heroes, then go national, and become national champions to go global,’ he stated. He also mentioned that Jakarta X Beauty is expected to attract around 120,000 visitors over the four-day event.
‘We can actually claim this is the biggest beauty event in the world, not just in Indonesia, for B2C,’ Teuku said.
Meanwhile, Putri Tanjung, CEO of Trans Digital Lifestyle Group, said the achievement marks an important milestone for Jakarta X Beauty. ‘Welcome to the biggest beauty event in the world. We are very pleased because Jakarta X Beauty has officially become the biggest beauty event in the world,’ she said.
Putri noted that this year’s event features various innovations, from the presence of more new brands to new programmes and experiences for visitors, including special facilities for Platinum members. She expressed hope that all participants, from visitors to beauty industry players, would benefit from Jakarta X Beauty 2026 while further supporting the growth of local Indonesian beauty brands.
‘I hope the visitors are happy, the brands are happy. From today until Sunday. Happy shopping and supporting local brands,’ she said.