Jakarta Great Sale 2001 targets Rp 3 trillion
Jakarta Great Sale 2001 targets Rp 3 trillion
JAKARTA (JP): The Jakarta Chamber of Commerce and Industry
(Kadin) and the City Administration are targeting one million
domestic and foreign tourists, who will spend at least Rp 3
trillion (US$272.7 million), during this year's Jakarta Great
Sale from June 14 to July 14, despite fears of rampant security
disturbances across greater Jakarta.
"If every one of the 1 million tourists targeted to visit
Jakarta during the one-month discount party spends Rp 3 million,
Rp 3 trillion could be collected during the event," Satrianto of
Panoramic Convex, the event organizer, boasted.
He told The Jakarta Post that the money collected through the
great sale, which will offer between 20 percent and 70 percent
discounts, is expected to revitalize the capital's economy.
While many express their concern over security, Satrianto
remains optimistic that the Jakarta Great Sale will be as
successful as the one held annually in Singapore and Hong Kong.
The event, which costs approximately Rp 3 billion to prepare,
would be financed by Jakarta industrial associations affiliated
with Kadin, he said.
It will be held for the sixth time and will celebrate
Jakarta's 474th anniversary.
The discounts will apply to a wide range of products at
shopping centers, markets, supermarkets, department stores,
hotels and restaurants.
"Beside helping consumers obtain goods at low prices, the
Jakarta Great Sale is aimed at placing Jakarta as a tourism
shopping destination," said Inbound Travel Operator Club (ITOC)
chairman Arievaldy Kumarga, who presented program packages at
Hotel Santika.
He said that during the one month event all recreational
venues will participate in providing price cuts, but he did not
elaborate on the expected size of discounts.
The percentage of discounts offered by producers and retailers
will depend on product availability, he said.
He said the event also offered a good opportunity for low and
middle class businessmen to participate, by promoting their
product quality and encouraging domestic tourists to appreciate
local products.
Meanwhile, Jakarta Kadin chairman Pungky Bambang Purwadi said
that the Organization of Land Transportation Owners (Organda) had
promised to ask city land transportation operators, especially
taxis, to take part in the event.
"Following a talk last week, Organda expressed its support for
the great sale event and agreed to request city land
transportation operators to offer discounts during the month," he
said.
Among the associations affiliated with Kadin that join the
event are the Indonesian Retail Association (Aprindo), the
Indonesian Hotel and Restaurant Association (PHRI), Association
of Indonesian Tour and Travel Agencies (ASITA) and City Owned
Market Operators (PD Pasar Jaya). (01)