Jakarta Government Outlines Four Steps for Quality Content Creation

The DKI Jakarta Communication, Informatics, and Statistics Office (Diskominfotik) has outlined four simple steps for content creators to produce quality content.

Head of Public Information at Diskominfotik DKI Jakarta, Syali Gestanon, presented the steps during the opening of a Content Creator Bootcamp at the ANTARA News Agency office in Pasar Baru, Central Jakarta, on Thursday.

First, creators must determine the purpose of the content and identify the target audience they wish to reach. Second, they should thoroughly check facts and information sources to avoid spreading false information.

Third, the message must be packaged in an engaging, creative, and ethical manner, free from elements of ethnicity, religion, race, and inter-group relations (SARA) or language that could humiliate others.

Fourth, creators must carefully consider the impact before sharing content publicly to ensure it is genuinely positive. “Don’t just think about how to make content go viral, but ensure the information conveyed is true and beneficial to the community,” Syali said.

He also stressed the importance of maintaining digital ethics. Creators must respect the privacy of sources and obtain consent when featuring someone in their content. Furthermore, creators should be able to distinguish between facts and opinions, check the date of information, and ensure data sources are credible.

“We encourage inclusive content. Participants must keep learning, trying, collaborating, building a good portfolio, and ensuring they have a positive digital identity,” Syali said.

The large number of internet users in Indonesia opens significant opportunities for creators. According to 2025 data from the Indonesian Internet Service Providers Association (APJII), the number of internet users in Indonesia has reached 235.2 million people, or about 81.72 percent of the total population. Active social media users number 180 million. With these figures, Syali noted that a single post has the potential to reach millions of people in a short time.