Jakarta Fair 2026 Still Considered Effective in Boosting FMCG Sales and Brand Activation
Large-scale consumer exhibitions such as Pekan Raya Jakarta (PRJ) or Jakarta Fair continue to be a strategic channel for fast-moving consumer goods (FMCG) players to strengthen sales and expand brand reach. Amid increasingly fierce retail competition and a shift in shopping behaviour towards digital channels, exhibitions are still considered relevant as a means of direct interaction with consumers and real-time market response testing.
Momogi Group capitalised on this momentum through its participation in Jakarta Fair 2026. The company noted strong visitor enthusiasm for the various products and merchandise displayed during the exhibition, which in turn boosted sales performance throughout the event.
During PRJ 2026, Momogi Group presented a range of flagship products and exclusive merchandise as part of its on-site sales activation strategy. Products that attracted significant visitor attention included the Giant Bag Momogi, Giant Bag Criscito, Giant Sling Bag, Yale-Yale Bag, and Migi-Migi Bag.
Participation in the event was not only used as a direct sales channel but also as a means to strengthen consumer interaction and broaden exposure for the various brands within the company’s portfolio. In addition to its core products, Momogi Group also introduced other business lines such as Momogi Signature, HATAGO, Yale-Yale, and Migi-Migi.
Momogi Group Vice President Marketing, Natanael Yonathan, stated that PRJ is an important opportunity for the company to obtain direct feedback from consumers while reinforcing its market position.
‘PRJ is always an important moment for us to meet consumers directly. The positive response we received this year shows that Momogi Group products still have a place in the market. The enthusiasm for Giant Bag, Fun Snack, and various exclusive merchandise also encourages us to continue maintaining product relevance amid changing consumer preferences,’ he said, as quoted from a press release received on Tuesday (23/6).
According to several industry players, consumer exhibitions remain effective as a retail activation instrument, especially for FMCG products that rely on direct experience, physical product interaction, and impulse purchases.
Beyond contributing to short-term sales, participation in exhibitions also provides benefits in the form of market data and feedback that companies can use to formulate future product development and distribution strategies.