J Trust Bank Strengthens Customer Loyalty Through Experiential Approach

TANGERANG — Increasingly fierce competition in the banking industry is driving banks to compete not only through products and services, but also by strengthening long-term relationships with customers. One approach being taken is building closer experiences and interactions as a means of enhancing customer loyalty. PT Bank JTrust Indonesia Tbk (J Trust Bank) pursued this strategy by organising the J Trust Golf Tournament 2026 at Damai Indah Golf BSD, South Tangerang, on Friday (17/7), which was attended by 93 customers. This annual event is part of the company’s efforts to strengthen relationships with customers through interaction spaces beyond banking services. J Trust Bank President Director Ritsuo Fukadai stated that customer trust is the primary foundation for the company’s growth. Therefore, maintaining established relationships is considered just as important as delivering product and service innovation. ‘The trust given by customers is the main foundation that enables us to grow sustainably. This moment of togetherness further strengthens the relationships that have been built, while also motivating us to continue delivering innovative banking services and providing added value to all customers,’ said Ritsuo. According to him, the tournament is part of J Trust Bank’s commitment to building long-term partnerships based on trust, service quality, and mutual growth. The tournament took place at Damai Indah Golf BSD in a competitive yet convivial atmosphere. In addition to the competition, the event featured a social gathering and an awards ceremony for the winners. The event was also attended by the founder of energy drink HONGSAM BALL, Changkeun Son, and co-founder of HONGSAM BALL, who is also the coach of Persija Jakarta, Shin Tae-yong. Their presence added to the participants’ enthusiasm throughout the series of activities. Ritsuo stated that going forward, J Trust Bank will continue to present various customer-oriented programmes as part of efforts to strengthen its position as a trusted financial partner.