itel City 200 Officially Launched, Targeting Active Users at IDR1.3 Million

The budget smartphone market segment in Indonesia is heating up with the arrival of the itel City 200. Priced at IDR1,399,000, the device addresses consumers with an active lifestyle seeking a combination of sleek design, high durability, and functional smart features.

itel Indonesia’s Marketing Manager, Geza Febriandi, stated that the device was designed to be a reliable companion in daily activities. “With a combination of thin design, high durability, and comprehensive smart features, the itel City 200 is expected to become the ideal choice for users who need a stylish and reliable smartphone for everyday activities,” said Geza in a press statement.

Despite being positioned in the affordable price segment, the itel City 200 boasts advantages in aesthetics and physical durability. The phone features a thickness of only 7.45mm with an ergonomic unibody design, providing comfort when held. Durability becomes a key selling point through IP65 certification, which makes it resistant to dust and water splashes. Furthermore, the device meets Military-Grade MIL-STD-810H standards, making it more resilient to minor impacts that may occur during daily use.

For visual performance, itel equipped a 6.78-inch punch-hole display. Its main advantage lies in the 120Hz refresh rate, which ensures a smoother navigating experience, whether scrolling through social media, playing games, or enjoying multimedia content.

Photography is supported by a 50MP Clear Rear Camera for sharp photo results. Meanwhile, the front camera is equipped with an itel AI Auto Zoom Selfies feature, which can automatically adjust focus for more precise selfie results.

To support productivity, the itel City 200 comes with a large 5,200mAh battery. Additionally, the phone includes various functional features designed for daily use.

Currently, the itel City 200 is marketed exclusively through the Shopee platform at IDR1,399,000. During the launch period, from 25 February to 2 March 2026, buyers have the opportunity to receive complimentary BudsAir 5i earbuds. This bonus is available in limited quantities—a total of 400 units whilst stocks last.

For consumers who miss this initial period, itel will continue product promotion on TikTok Shop by Tokopedia coinciding with the upcoming 3.3 date-matching promotional programme.