ITDC Develops Artistic Expression Space to Attract Tourists
Tourists gain a quality and authentic experience, which also has the potential to extend their length of stay.
Nusa Dua, Bali (ANTARA) - State-owned enterprise PT Pengembangan Pariwisata Indonesia (Persero), or ITDC, is developing a space for local artists to express themselves through a new cultural attraction in The Nusa Dua tourism area of Badung Regency, Bali, aimed at enhancing the tourist experience and appeal.
“Tourists get a quality and authentic experience, and this has the potential to extend their length of stay,” said General Manager I Made Agus Dwiatmika in Nusa Dua, Badung Regency, Bali, on Friday.
The new cultural attraction, titled Cipta Rwa Loka, is inspired by the philosophy of the Island of the Gods, Rwa Bhineda — two things that differ yet complement each other in life — and carries the meaning of balance.
The name Cipta Rwa Loka represents three core meanings: Cipta as human consciousness and creative power, Rwa as a symbol of duality, and Loka as the living space where all these dynamics unfold, inviting the audience to feel the harmony between Balinese tradition and modernity.
The performance by dozens of adult and child artists, lasting around 45 minutes, has become a draw, featuring colourful stage lighting at the Taksu Arts Stage on Peninsula Island, The Nusa Dua, Badung, starting at 19:00 WITA (Central Indonesia Time).
Moreover, this contemporary artistic creation not only entertains tourists but also introduces Balinese arts and philosophy in a more modern presentation.
“This cultural activation, besides improving the quality of the tourist experience, also drives the growth of the creative economy, cultural preservation, and the creation of shared value for the community,” he added.
Cipta Rwa Loka is the latest work of the Balinese arts and culture community Naluri Manca, founded in 2020.
The artist group won a talent search competition held by a national private television station in 2022 and was recorded in the Indonesian World Records Museum (MURI) in 2024 for a colossal multi-genre art performance.