IRSX Launches Folago AI Digital Twin to Simplify SME Access to Artist Services

PT Folago Global Nusantara Tbk (IRSX) has partnered with over 150 national artists and content creators to build a more affordable digital advertising ecosystem for micro, small, and medium enterprises (MSMEs). Partnership was formalised with a Memorandum of Understanding (MoU) signed on Monday, 25 May 2026, at the Indonesia Stock Exchange (BEI) building. Through this collaboration, IRSX introduced the Folago AI Digital Twin technology, which creates digital representations of all artists and creators who have signed the MoU. Minister of MSMEs, Maman Abdurrahman, said the Folago artist ecosystem has strategic significance as a catalyst for the growth of millions of small and medium enterprises in Indonesia. He noted that many Indonesian MSMEs have excellent products but still face challenges in market access and digital marketing. ‘The presence of over 150 national artists in the Folago ecosystem is a concrete response to these challenges. Creators are the best accelerators for MSMEs,’ Maman said during the MoU signing at the BEI building in Jakarta. Access to this ecosystem is provided through the Iklan Rakyat platform, integrated with Folago AI. It is designed to be operated independently by MSMEs with pricing structures proportional to their business scale. This mechanism addresses the two main obstacles faced by MSMEs: accessibility and affordability. Similarly, Creative Economy Minister Teuku Riefky Harsya noted that the creative economy is no longer a supplementary sector but a strategic national sector that creates jobs, intellectual wealth, and export opportunities. ‘Folago is tangible proof that creativity can be a genuine economic force,’ he added. Indonesia’s advertising industry, which leverages top artists and content creators, has traditionally been accessible only to large corporations. Budget constraints and complex endorsement negotiation processes have been structural barriers consistently preventing MSME participation, despite their equally urgent need for effective promotional strategies compared to larger firms. Meanwhile, Folago Global Nusantara’s President Director, Subioto Jingga, stated that the MoU signing with over 150 national artists is a long-term vision to develop Indonesia’s creative economy ecosystem. ‘Through the Folago ecosystem, we aim to break down barriers that have long separated MSMEs from artist-based advertising ecosystems, as we believe every business in Indonesia, regardless of size, deserves equal access to grow and compete. This is our commitment, and today’s MoU signing with 150+ national artists is the first concrete step in a longer journey,’ said Subioto Jingga, President Director of IRSX. For reference, Folago Global Nusantara is an Indonesian creator economy company. The company is developing a business ecosystem that includes social commerce, live entertainment, digital content production, and a creator network. Through the Folago All Stars initiative, the company is expanding its mandate from a creator economy platform to a digital advertising infrastructure accessible to all levels of Indonesian businesses, fully supported by the government, regulatory, and national capital market ecosystems.