Interactive Financial Literacy Introduced Through Educational Recreation Park
PT Bank Negara Indonesia (Persero) Tbk (BNI) has organised the ‘wondrful Playdate KidZania’ event as an effort to increase financial literacy from an early age. As part of the series of activities commemorating BNI’s 80th anniversary, the programme provides an interactive learning experience for children and families through various educational activities.
BNI’s Director of Consumer Banking, Corina Leylar Karnalies, stated that this activity is designed to build a basic understanding of financial management while instilling saving habits from a young age.
“Through wondrful Playdate KidZania, we want to provide a fun learning experience while providing a basic understanding of financial management. We believe that financial literacy instilled from an early age can help form a generation that is more prepared, independent, and capable of planning their future well,” said Corina.
The event was attended by kindergarten and primary school students from various schools alongside their parents. Participants received education through the introduction of various professions, learning the importance of managing finances, simulating saving habits through role-play, and an introduction to BNI’s digital services via the wondr by BNI application.
BNI stated that the entire series of activities was designed to strengthen financial literacy and inclusion within the community through easy-to-understand and enjoyable learning methods.
In conjunction with BNI’s 80th anniversary, the company is also providing various appreciation programmes for the public and customers. Visitors to KidZania can receive discounts of up to Rp80,000 for ticket purchases using wondr by BNI, BNI Credit Cards, or BNI Debit Cards. Additionally, opening an account through the wondr by BNI application offers the opportunity to receive shopping vouchers of up to Rp100,000.
The event was also attended by BNI’s Director of Information Technology, Toto Prasetio, along with officials from BNI Head Office and Regional Office 15 Jakarta Senayan. The presence of management alongside customers and the public is expected to expand the impact of financial literacy education on the younger generation.
BNI continues to develop digital services to meet the needs of customers across generations. One such feature is ‘Life Goals’ on the wondr by BNI application, which helps the public arrange savings plans according to financial targets. From 25 June to 31 July 2026, customers also have the opportunity to receive various rewards, including KidZania tickets and other prizes.
According to Corina, the commemoration of BNI’s eight decades serves as a momentum to strengthen the company’s commitment to providing relevant financial services while supporting national development.
“Eight decades of BNI’s journey serve as a reminder that public trust is a mandate that we must continue to uphold. Therefore, BNI will continue to adapt, innovate, and provide relevant contributions to the progress of the nation and the welfare of the Indonesian people,” Corina concluded.