Insurance Industry Trends Remain Positive Despite Significant Challenges

Rista Qatrini Manurung, Director of Legal and Compliance at PT AIA Financial, projects that the insurance industry will remain positive this year. She noted that insurance serves as a fundamental societal need for protection, supported by various regulations, and that the industry remains committed to providing the best possible service to the public.

However, she acknowledged that this year presents considerable challenges, particularly due to unpredictable global factors. Furthermore, high medical inflation and a lack of insurance literacy remain significant obstacles that must be addressed.

“Medical inflation is higher than other forms of inflation; this is an unavoidable fact. Therefore, any increase in premiums must be managed with a balance between the company’s need for sustainable growth and economic affordability and the welfare of our consumers,” Rista stated during the Health Insurance Ecosystem Forum 2026 on Wednesday.

In addition to service enhancement efforts, several ongoing challenges persist, such as operational systems, hospital operational readiness, and challenges regarding medical pathways and controls. “There are still many challenges that can only be resolved through collaboration between hospitals, the Financial Services Authority (OJK), the Ministry of Health, and BPJS,” Rista concluded.

Regarding AIA Financial’s position, Rista reaffirmed the company’s commitment to being a trusted financial partner of choice. Amidst the surge in healthcare cost inflation, the company is striving to provide optimal service. “We always strive to do our best, not by simply raising premiums or claim burdens, but by continuing to protect our consumers,” she said.

To achieve this, AIA Financial is implementing several strategies, including the utilisation of technology to improve service accuracy and the development of appropriate product designs that offer specific features tailored to consumer needs.