Instant noodle ad on TV

Instant noodle ad on TV

From Kompas

I deplore the Salami instant noodles advertisement on television for its jingle taken from Indonesia Tanah Air Beta. This song embodies the pride of the Indonesian nation. Moreover, it is one of the national songs often sung by elementary and junior high school students.

It is feared that many Indonesians who have for a long time admired the song by Pranajaya, who used the theme of national unity, will be disappointed after hearing the song on television used for promoting an instant noodle product.

The advertisement may boost the sales of Salami instant noodles, but it is doubtful if consumers are still willing to buy the product if the advertisement uses a national song for commercial purposes. This song should be used as a public service to foster national unity, in a noncommercial promotion. There are many Indonesian song composers who are able to make jingles for commercial purposes.

TRISNANTORO

Jakarta