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Infomedia: Getting ready to take leading role in information business

Infomedia: Getting ready to take leading role in information business

PT Infomedia has been in operation for over 25 years, and is poised to become a leader in the information business, providing information not only by conventional means but also those available through the Internet.

Infomedia is developing new services to provide easier access to information. No longer limited to publishing telephone directories, the publisher of the Indonesian Yellow Pages currently also offers on-line and call center services to a growing clientele.

To some, what Infomedia aims for may sound overly ambitious amid such a fiercely competitive business climate.

Nonetheless, the company is confident of achieving its goals because of a deep-rooted presence and long experience in the field as demonstrated in its successful management of a Yellow Pages database containing more than six million records.

Since its acquisition by PT Telkom as a major shareholder, Infomedia has expanded with the launch of a second product called Halo Yellow, an operator-assisted Yellow Pages service, whereby a caller may get information on both residential and business telephone numbers on a national basis.

The voice media, known as "108 Nasional," is a precursor to a third product, a call center service which provides inbound services for customer information and complaint and an outbound service for customer education, telemarketing and telesurvey.

These services help businesses deal with their customers in a more effective, efficient way.

The fourth product, a multimedia and online service, enables a customer to access Yellow Pages business information from a compact disc, or on-line by logging on www.yellowpages.co.id, a web site now being developed into an on-line business portal based on a directory of over 300,000 businesses.

Infomedia is committed to providing total service for its customers with a comprehensive database and a network supported by a solid staff and modern technology.

Infomedia looks to the future with confidence despite the prospect of competitors operating in the same field in Indonesia as a result of the globalization of the world trade.

Infomedia has earned the trust of major businesses in allowing it to operate their call centers, including telecom giant Ericsson Or, its customer service and Bank Niaga or its Niaga Access phone banking service.

The benefits of a call center are obvious. Businesses wishing to use the service need only to contact PT Infomedia Nusantara, which will then do the rest as instructed to meet their objectives at a cost much cheaper than were they to build the facilities themselves.

Looking to the future, Infomedia is optimistic that its Call Center Service will be a prime product in the range of services it offers to customers. Customer service is vital to a business operation, so no company can afford to ignore its role if it is to survive amid the growing competition.

PT. Infomedia Nusantara Jl. R.S. Fatmawati 77-81, Jakarta 12150-Indonesia phone: (62-21) 720-1221, fax: (62-21) 720-1226 http:www.yellowpages.co.id

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