Industry Growth, Prudential Syariah Captures 22 Percent Market Share

JAKARTA – Prudential Syariah has recorded financial performance growth in line with the expansion of the Islamic life insurance industry throughout 2025. The company booked an Annualized Premium Equivalent (APE) of around Rp 1 trillion, with a market share of about 22 percent. This achievement positions Prudential Syariah as the market leader in the national Islamic life insurance industry. President Director of Prudential Syariah, Iskandar Ezzahuddin, stated that the company’s position as market leader reflects the increasing trust of the public in Sharia insurance services. “Our position as market leader reflects the continuously growing trust from the public. Our focus is to ensure that this growth remains relevant to market needs, expanding access to protection while maintaining service quality,” Iskandar said in an official statement on Thursday (30/4/2026). On the other hand, public interest in Sharia finance has also shown significant growth. The Sharia financial literacy rate has surged from 9 percent in 2023 to 43 percent in 2025. With more than 65 million households in Indonesia, and millions of them lacking optimal protection, this situation is seen to open up substantial growth opportunities for the Islamic life insurance industry. Looking ahead, Prudential Syariah has expressed its commitment to continue contributing to the overall development of the industry. The company will promote Sharia insurance literacy and inclusion together with the government and stakeholders. In addition, Prudential Syariah will introduce simpler, more relevant, and high-quality protection solutions, while strengthening its distribution network to expand public access to Sharia insurance products.