Industries Implementing Nutri-Level Labelling Can Receive Incentives

Head of the Food and Drug Supervisory Agency (BPOM), Taruna Ikrar, stated that the agency will provide licensing facilitations for industries implementing the nutri-level labelling system on packaged processed beverage products. These facilitations are being offered alongside the launch of the policy regulating the application of labels for sugar, salt, and fat content on packaged beverage products on 14 April 2026.

Additionally, Taruna said the government will provide incentives to industries willing to adopt this system. These incentives will be given during the trial phase to encourage industries to implement the new policy.

“There will be several facilitations, including for product applications submitted to us. We will provide certain incentives. Because the current stage is education,” Taruna said at the Launch of the Nutrition Label at the Human Resources for Health Building, Jakarta, on Tuesday, 14 April 2026.

Taruna explained that nutri-level is a classification system for food or beverages based on sugar, salt, and fat content. This labelling system is implemented to educate the public about the sugar, salt, and fat content in processed products. The hope is that the public can independently control their sugar consumption to reduce the risk of chronic diseases such as diabetes, hypertension, and others.

He explained that the government uses letter and colour labels to indicate sugar content in packaged beverages. These include level A (dark green) for very healthy beverages with less than 1 gram of sugar, meaning no added sweeteners.

Then, level B (light green) for the healthy category with 1-5 grams of sugar, level C (yellow) for the less healthy category with 5-10 grams of sugar, and level D (red) for the unhealthy category with more than 10 grams of sugar.

Taruna said that the application of sugar content information on packaged beverage products is not yet mandatory as it is still in the trial phase. The policy will become mandatory once the official BPOM Regulation is issued. The regulation is currently in the harmonisation stage by the Ministry of Law.

In the future, Taruna said, if the regulation is officially issued, the government will impose consequences or sanctions on industries that do not adopt the nutri-level regulation on their products. “Later, after we make it mandatory, there will be sanctions. Now, sanctions cannot be imposed because it is still voluntary,” he said.