Indonesian products

Indonesian products

The people have the chance to view the long-forgotten
Exhibition of Indonesian Products, which started on May 20 and
will end on May 29 at the Jakarta Fairground. The exhibition,
recently inaugurated by President Megawati Soekarnoputri, aims to
encourage the people to patronize Indonesian products.

Meanwhile, Indonesia continues to pride itself as one of the
countries on the frontline of trade liberalization, a position
that has boomeranged.

Imported products come to the country in different ways --
legally, at dumped price. Indonesian consumers are obviously
happy to have many choices at competitive prices. However, the
country's producers are unhappy to see increasing threats to
their markets.

Megawati's administration has begun to protect the domestic
market in facing the flow of foreign goods amid fears that more
enterprises might lay off their workers.

The key to winning the people's trust for certain goods and
services thus lies in the producers' ability to give the people
what they want.

Learn from Inul Daratista who has successfully 'beaten'
Britney Spears, or from the TV series Si Doel, which has
overtaken Sex and the City -- a very popular movie in the United
States. Look at the success of the bottled tea, Sosro, which in
no less popular than Coca Cola or at Wong Solo restaurant, which
is no less aggressive than McDonald's. -- Bisnis Indonesia,
Jakarta