Indonesian Kitchen Spice Becomes Global Favourite, Japan Frequently Buys in Bulk
Jakarta, CNBC Indonesia - Amidst the trend of healthy lifestyles and growing interest in natural products, an Indonesian spice is quietly capturing the global market’s attention. Thyme, long known as a typical European and Middle Eastern cooking herb, is now an increasingly sought-after export commodity, particularly by Japan.
Data from Statistics Indonesia (BPS) shows that Indonesian thyme exports in 2024 reached US123, 778, equivalenttoapproximatelyRp2.2billion(atanexchangerateofRp17, 800perUS). This value jumped compared to the previous year, which was recorded at US$89,415 or around Rp1.59 billion.
Japan is the largest market for Indonesian thyme, with imports valued at US$66,726 or approximately Rp1.19 billion throughout 2024. Following Japan, South Korea purchased Indonesian thyme worth US$16,608 or around Rp295.6 million. Demand also came from the Netherlands, Taiwan, and Australia, which recorded stable purchases throughout the year.
The rising popularity of thyme is inseparable from its wide use in the food industry. The spice, scientifically named Thymus vulgaris, is known for its distinctive flavour with a warm herbal and slightly spicy aroma. Thyme is often used as a seasoning for various dishes, from roasted chicken, steak, and soups to pasta and meat marinades.
Beyond its use as a flavour enhancer, thyme is also recognised for its various health benefits. Since ancient Egyptian times, the plant has been utilised as a natural antiseptic and food preservative. In traditional medicine, thyme is believed to have antibacterial and antifungal properties, as well as helping to relieve coughs and support the immune system. These properties have driven demand for thyme alongside the growing trend of consuming natural ingredients.
In addition to the food sector, the cosmetics industry is also beginning to turn to thyme as a raw material for body and skin care products. Thyme essential oil is widely used to help address oily skin, acne, and dandruff issues. Demand from the cosmetics industry is considered to be continuously growing, especially in Asian countries that are developing natural ingredient-based products, such as Japan and South Korea.
Indonesia itself possesses several advantages in thyme production. The tropical climate allows the plant to grow with a stronger flavour profile and more intense aroma. Meanwhile, the application of increasingly modern drying and processing technologies enhances the competitiveness of Indonesian thyme in the international market.
With the support of suitable natural conditions and global trends leaning towards the use of natural spices, export opportunities for Indonesian thyme remain wide open. Improving product quality, obtaining organic certification, and developing derivative products are considered key to expanding market share and increasing the export value of this commodity in the future.