In Collaboration with JKT48, Bihunku Hosts 'Seruput Bihunku' Event
The collaboration between Bihunku and JKT48 has continued through the ‘Seruput Bihunku: The Fun of Gathering and Meeting Bihunku with my Oshi’ event, held at Mall @Bassura, Jakarta. Featuring JKT48 members Aralie and Lily, the activity also served as a momentum for PT FKS Food Sejahtera Tbk, the producer of Bihunku, to introduce two new variants: Bihunku Chicken Curry and Bihunku Spicy Grilled Chicken.
The Seruput Bihunku event was designed as an interactive space bringing together Bihunku and ‘Hunnies’ (the term for Bihunku lovers) in a more intimate setting. The presence of JKT4SB members Aralie and Lily complemented the series of activities, ranging from fun chit-chat and games with visitors to sing-along sessions.
Through this activity, Bihunku is not only introducing new flavour options but also providing an experience that allows consumers to interact directly with JKT48. This approach is part of the ongoing collaboration between Bihunku and JKT48 to deliver activities relevant to consumers, particularly the younger generation.
“The collaboration with JKT48 is part of Bihunku’s journey to grow closer to consumers. Through the Seruput Bihunku event, we want to use this momentum as an opportunity to become more relevant to consumers and grow alongside JKT48 and our customers,” said Fendy Susanto, VP Marketing & NPD Snacking 2 Division of PT FKS Food Sejahtera Tbk, in an official statement on Saturday (3/10/2026).
“Entering the second year of Bihunku’s collaboration with JKT48, we are pleased to present a moment of togetherness for Hunnies and JKT48. Through this event, Bihunku is also introducing two new variants, Bihunku Chicken Curry and Bihunuku Spicy Grilled Chicken. We hope these two new variants can provide suitable new flavour choices, especially for the tastes of young people,” said Ivon Indah Purnawati, Senior Brand Manager of Bihunku, PT FKS Food Sejahtera Tbk.
Bihunku Chicken Curry and Bihunku Spicy Grilled Chicken are part of Bihunku’s innovation in providing more diverse flavour options. Both variants were introduced directly to consumers through the series of activities at Seruput Bihunku.
For JKT48 members Aralie and Lily, this activity was also an opportunity to meet fans and Hunnies directly and share enjoyable experiences in a relaxed atmosphere.
“It is wonderful to be able to meet Hunnies again at the Seruput Bihunku event; the event was very exciting! Besides interacting directly, we could also play and enjoy various activities together. I hope those who attended enjoyed the event and gained a pleasant experience, becoming closer to both Bihunku and JKT48,” said Aralie from JKT48.
Meanwhile, Lily from JKT48 added that direct interaction with fans is always a memorable experience.
“It was so much fun to meet and interact directly with Hunnies at this Seruput Bihunku event! We could play, sing, and share moments with Bihunku as well. I hope this activity can be a pleasant experience and provide comfort for Hunnies and everyone present, just as Bihunku and JKT48 continue to provide comfort,” said Lily from JKT48.
Opportunities to gain a closer experience with JKT48 were also available through two special programmes. The Top Spender Programme, in collaboration with Superindo, ran from 11 September to 3 October 2026, based on accumulated Bihunku purchases. This programme offered consumers the chance to win a photo session with Aralie and Lily JKT48, as well as exclusive Bihunku x JKT48 photocards.
Additionally, consumers could participate in the Lucky Spender and Lucky Games Programmes through a lottery mechanism. For every specified amount of Bihunku purchased, consumers received one lottery ticket. Five winners had the chance to win a photo session with Aralie & Lily JKT48 and random photocards, while four other winners had the opportunity to participate in games with the JKT48 members on stage.
At the Bihunku Seruput event, Bihunku also prepared several activities in the booth area to complement the visitor experience, such as Gashapon and ‘Bihunku x JKT48 Photo Memories’, which showcased a collection of photos of JKT48 members throughout their collaboration journey with Bihunku since 2025. These activities also featured several previously unreleased photos.
Visitors could also convey messages of support to the JKT48 members through the Seruput Message Wall. The collected messages will be compiled and delivered to the members as part of the interaction between Hunnies and JKT48.
The ‘Seruput Bihunku’ event is part of Bihunku’s journey to continue providing closer experiences to consumers, especially young consumers. Together with JKT48, Bihunku hopes this collaboration will continue to deliver various relevant and memorable moments in the future.