Impactful Campus Collaboration: Astra Promotes Leading Commodities in Regions
Astra is promoting the economic self-reliance of rural communities through the development of local flagship commodities via the Desa Sejahtera Astra programme, implemented across various regions in Indonesia. As a tangible manifestation of these efforts, Astra is participating in the Impactful Campus Collaboration through the One Village One CEO (OVOC) approach. This is a programme for developing a village business ecosystem from upstream to downstream based on local flagship products, carried out on Friday (24/4/2026) in Desa Sejahtera Astra, West Bandung Regency.
The programme activities to be implemented in Desa Sejahtera Astra, West Bandung Regency, which began in 2020, include analysis and planning of production potential together with farmer group partners, knowledge and technology transfer to improve the quality of horticultural products, including marketing activities and cooperation with market partners. The managed land area is 20 hectares, reaching 650 community members exposed to the programme, with a production capacity of 15 tonnes per harvest cycle in six villages.
Local communities are developing horticultural commodities such as watercress, pumpkin, tomatoes, Kenyan beans, chillies, red cabbage, and capsicum, supported by enhancements in production capacity, harvest quality, and market access expansion, with optimal product absorption rates. Through the Desa Sejahtera Astra programme in West Bandung, farmers have experienced an income increase from Rp1.2 million to Rp2.5 million per month.
“Astra views villages not merely as objects of empowerment, but as centres of new economic growth. Through the integrated development of flagship commodities from upstream to downstream, we aim to ensure that communities are not only able to produce, but also possess competitiveness and sustainable market access,” stated Astra’s Chief of Corporate Affairs, Boy Kelana Soebroto, in a press release on Wednesday (29/4/2026).
Meanwhile, in other regions, Astra is involved in collaborations encompassing village development and capacity enhancement for porang product processing in Desa Sejahtera Astra, North Lombok, West Nusa Tenggara. This commitment is realised through the signing of a memorandum of understanding between the Ministry of Social Affairs of the Republic of Indonesia, Mataram University, and the porang product offtaker PT Sanindo Pangan Rinjani, which took place last Thursday (16/4/2026). This collaboration is expected to strengthen and further accelerate the ongoing programme in Desa Sejahtera Astra, North Lombok, West Nusa Tenggara.
Astra has been providing assistance in Desa Sejahtera Astra, North Lombok, since 2019 and has involved 432 community members from 16 villages through comprehensive training from cultivation to post-harvest, agricultural product processing, product certification, to strengthening production facilities.
Through this process, communities are developing flagship commodities such as porang, sorghum, candlenut, cashew, moringa, and chillies as drivers of village economy, which also encourages an increase in community income from below Rp1 million to around Rp3 million per month and opens up new employment opportunities.