IITELMIT sees transaction value at $40m
IITELMIT sees transaction value at $40m
Rendi A. Witular
The Jakarta Post
Jakarta
The third Indonesian International Telecommunication Media and
Information Technology (IITELMIT) conference and exhibition ended
on Friday with total transactions estimated to reach around US$40
million.
The four-day event was organized by PT Rantai Expo
International (REI), a local subsidiary of the UK-based
International Trade and Exhibition Group Plc.
REI general manager Juanita Soerakoesoemah said that despite
the heartening transaction value, the number of exhibitors and
visitors declined this year compared to last year's event.
She said that this year, only 130 companies took part in the
exhibition, occupying some 3,500 square-meters of the Jakarta
Convention Center.
In comparison, the number of participating companies last year
totaled 207, occupying a greater area of around 5,326 sqm.
Juanita said that the lower number of exhibitors was mainly
due to the current global economic slowdown, which had forced
companies to reduce their participation in exhibitions and other
promotional activities as they had cut their promotion and
advertising budget.
She said that the number of visitors dropped to about 19,000
from some 24,733 last year.
She explained that the lower number of visitors was expected
as the organizer had been focussing more on quality visitors for
this year's event.
"The reduction is not due to our (lack of) promotion, since we
allocated a higher promotion budget than last year. Day one and
two were limited only for businesspeople, while day three and
four were for the public. The downsizing of visitors is not a
problem since we were targeting quality instead of quantity,"
added Juanita.
With its first exhibition in 2000, IITELMIT is Indonesia's
largest annual exhibition of cutting edge telecommunication
technologies and services.
Under this year's theme of "IITELMIT, Indonesia's Window on
the Future", the exhibition displayed the latest
telecommunication devices, network infrastructure products and
newest IT solutions.
IITELMIT is the showcase of choice for multinational and
domestic businesses operating in Indonesia, since, as an added
attraction it also hosted a seminar simultaneously with the
exhibition featuring prominent speakers such as the State
Minister of Communication and Information, Syamsul Muarif, and
the president of state-owned telecommunication company PT
Indosat, Hari Kartana.