IIMS Surabaya 2026 Boosts Vehicle Financing Business with Danamon and Adira Finance

SUARAJATIM – East Java’s automotive industry is ramping up aggressively with the Indonesia International Motor Show (IIMS) Surabaya 2026. The large vehicle population and high levels of automotive trade activity have heated up the vehicle financing sector throughout the exhibition. ‘Our participation in IIMS Surabaya 2026 is not just about presence, but about how Danamon, together with Adira Finance and MUFG as a unified financial group, can deliver relevant holistic financial solutions for the public,’ said Solaiman Widjaja, Regional Corporate Officer of Danamon in East Java. PT Bank Danamon Indonesia Tbk, PT Adira Dinamika Multi Finance Tbk, and MUFG are once again part of the automotive financing ecosystem at IIMS Surabaya 2026, running from 26 to 31 May 2026. Their participation marks the fifth consecutive year of collaboration following their appearance at IIMS Jakarta 2026 in February. East Java remains a major national automotive market. According to Korlantas Polri data until April 2026, the province has 26.9 million registered vehicles, accounting for 15.4% of the national total. This figure signals strong ongoing demand for vehicles and financing needs. Additional BPS data shows Surabaya has approximately 3.8 million registered vehicles by end-2025. Major trading activities, vehicle repairs, and automotive distribution make the city the hub of East Java’s vehicle economy. Surabaya’s role is also crucial in the national automotive distribution chain. Goods and investment flows to Eastern Indonesia, including Bali, Nusa Tenggara, Sulawesi, Maluku, and Papua, pass through the city, driving growth in the automotive and vehicle financing sectors. Tadanobu Hirano, Managing Director and Deputy Head of Japanese Corporate Banking for MUFG Indonesia, stated that East Java’s automotive sector still holds significant growth potential. ‘MUFG’s participation in IIMS Surabaya 2026 reflects our focus on strengthening contributions in East Java, which continues to demonstrate dynamic economic growth, particularly in the automotive sector,’ he said. On the financing front, Danamon and Adira Finance have introduced several programmes to boost vehicle transactions during the exhibition. Danamon is offering special interest rates starting at 1.7% per annum for its KPM Prima programme, along with digital transaction promotions and credit card instalment options for visitors. Adira Finance is enhancing its financing services with on-the-spot approval facilities and vehicle trade-in programmes. These schemes are expected to accelerate consumer purchasing decisions amid increasingly fierce automotive market competition. ‘Surabaya and East Java are highly strategic automotive markets for Adira Finance. Therefore, through IIMS Surabaya 2026, we aim to get closer to the public and provide easier, more convenient, and beneficial vehicle financing solutions,’ said Irfan Budianto, Head of Regional SSD for East Java at Adira Finance. Electric vehicle trends are also shaping East Java’s automotive market. Press releases note that Surabaya’s electric vehicle numbers are growing annually, prompting the financing sector to adapt to the rising demand for hybrid and electrified vehicles. The entry of major financing players at IIMS Surabaya 2026 shows that automotive industry competition is no longer solely based on vehicle sales. Credit services, digital transactions, and trade-in convenience are now key factors in attracting consumers in the East Java market.