iCar V23 Price Officially Announced, Under Rp400 Million, Targeting Adventurous Urbanites

Chery Group Indonesia officially announced the price of the iCar V23 electric SUV for the Indonesian market during a launch event in PIK 2, Tangerang, on Saturday afternoon. This retro-modern model is priced starting from Rp389,900,000, marking the first product from the iCar brand to be marketed in the country.

This price point serves as an entry point for consumers into the iCar V23 ecosystem, offering a modern boxy EV SUV that provides iconic design, EV technology, practical driving capabilities, and strong personalisation options. The pricing is considered highly competitive.

Zeng Shuo, President Director of Chery Group Indonesia, stated that iCar is part of Chery’s transformation towards a future technology and mobility ecosystem. “iCar is a new global brand from Chery Group, built for young consumers who love exploration and wish to stand out,” said Zeng Shuo during the launch.

According to him, iCar combines Chery’s automotive manufacturing experience with digital technology from SmartMi Tech, a company within the Xiaomi ecosystem in China. The electric SUV was previously introduced in Indonesia at the 2024 Indonesia International Motor Show (IIMS) and received a positive market response. Chery claims that early orders continued to increase even before the official price was announced.

“We see a very positive response from the Indonesian public and automotive enthusiasts. We also greatly appreciate the trust of consumers who have pre-booked even before the official price was announced. Today’s launch is an important step for iCar to be closer to Indonesian consumers,” remarked Zeng Shuo.

The iCar V23 features a boxy design inspired by classic military vehicles and legendary jeeps. The design language, described as “retro-classic and tech-cyber,” blends nostalgic vibes with modern technology.