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Toyota aims to strengthen SUV market with Fortuner

The Jakarta Post
Jakarta

Indonesia is an important market for Toyota; therefore, PT Toyota
Astra Motor (TAM) has continually released new products in a bid
to maintain its 30 percent share in the domestic automotive
market.

After successfully launched the Kijang Innova last year, for
which the company had already received 14,000 orders before the
car's official release, TAM, the Indonesian arm of Japan's Toyota
Motor Corp. launched its latest sports utility vehicle (SUV),
called the Fortuner.

The Fortuner is expected to boost sales of the SUV segment in
the country to more than 30,000 units.

"The presence of the Fortuner has made us upbeat that we can
compete in the SUV market," TAM president director Johnny
Dharmawan said when he officiated at the launch of the car
recently at the 13th Gaikindo Auto Expo.

Available in 4x4 and 4x2 variants, the Fortuner has been on
the market since early June. Within a month, TAM had received
1,600 orders for 3,300 units to be offered to Indonesia's market
this year.

With masculine looks -- combining Toyota's high-end Land
Cruiser's front and the Harrier's tail designs -- the seven-
seater car has 16-valve advanced DOHC Variable Valve Timing with
Intelligence (VVT-i) 2.7-l under its hood. The engine will
produce maximum output of 158 horsepower at 5,200 revs per minute
(rpm). It also has maximum torque of 24.6 kgm at 3,800 rpm.

The car's interior cabin is quite spacious. If you want to
load a large item, such as a bicycle, just fold the middle and
back seats.

Indonesian customers, who are familiar with poor road
conditions, are likely to be interested in the limited-slip
differential (LSD) facility, which is designed for optimum
stability under all road conditions.

As safety becomes of primary concern, the Fortuner has both
active and passive safety systems. The active systems include ABS
(anti-lock braking system) and EBD (electronic brake force
distribution system).

Passive systems include collapsible steering column, dual SRS
(Supplemental Restraint System) Airbags and back sonar system to
help detect the safe range when parking, as well as an alarm that
is integrated within the key.

How have Indonesian consumers responded to the newly launched
Fortuner? As a rough indication, 200 units were sold on day four
of the 10-day expo.

For the Indonesian market, TAM is offering three variants: the
2.7 G A/T 4x2; 2.7 G Luxury A/T 4x2; and 2.7 V A/T 4x4. The car
has on-the-road price tags of Rp 295 million (US$30,210), Rp 307
million and Rp 353 million respectively.

"This is not the complete line-up of the Fortuner. We still
have a diesel-engined type that will be launched later this year
after observing the market response to these three models,"
Johnny said. (006)