IAS Wins Entrepreneurial Marketing Award for SOEs 2026

Jakarta (ANTARA) - PT Integrasi Aviation Solusi or InJourney Aviation Services (IAS) has won the “Entrepreneurial Marketing” award at the BUMN Entrepreneurial Marketing Awards 2026. “This achievement is the result of the hard work and synergy of all IAS personnel in driving a more agile, creative marketing transformation oriented towards customer needs,” said IAS Commercial Director Muchdian Muchlis in a statement in Jakarta on Wednesday. The award is given to state-owned enterprises and their subsidiaries that are assessed to have successfully implemented innovative marketing strategies and adapted to increasingly competitive industry changes. IAS was evaluated as successful in developing a more creative marketing approach that is close to customer needs. Muchdian stated that the company is also actively utilising digital technology to strengthen services and expand markets in the aviation and logistics sectors. Muchdian said that the entrepreneurial marketing approach is one of the key strategies for the company to increase competitiveness amid rapid industry changes. In addition to strengthening service differentiation, IAS continues to develop customer needs-based solutions. These steps are reinforced through cross-sector collaborations and improvements in the quality of human resources that are adaptive to technological developments. Meanwhile, the assessment process for the BUMN Entrepreneurial Marketing Awards 2026 took place from February to May 2026. The assessment covered various aspects, from marketing strategies, utilisation of technology, to company innovations in reading market opportunities. “This success further affirms IAS’s position as a company that not only focuses on service operations but is also capable of building modern competitive marketing strategies,” he said. Muchdian added that in the future, IAS is committed to continuing business transformation through strengthening data-based marketing, optimising digital technology, and expanding strategic collaborations to support the growth of the national aviation and logistics industry.