Hyundai Motor Group captures 11.8 percent of US market through April

Hyundai Motor Group accounted for 11.8 percent of the US automotive market during the January-April period this year, supported by strong sales of hybrid vehicles and other eco-friendly models. According to data compiled by industry tracker Omdia, the combined market share of Hyundai Motor Co. and Kia Corp. rose by one percentage point from a year earlier during the first four months of 2026, ranking fourth behind General Motors Co., Toyota Motor Corp. and Ford Motor Co. Combined sales of Hyundai and Kia increased 1.3 percent over the period to 589,936 units. Industry observers said Hyundai Motor Group appears to have expanded its market share on the back of strong sales of hybrid and other eco-friendly models amid weakening demand for conventional vehicles following a rise in global oil prices. A Hyundai Motor official said, “Through our powertrain strategy covering the full eco-friendly lineup, we are responding to market demand in a flexible way.”