Hyundai Ioniq 5 Subscription Programme Reported to Be Popular

JAKARTA — Consumer interest in subscription-based vehicle services is beginning to emerge in Indonesia, as evidenced by the number of customers taking up Hyundai Ioniq 5 through the Hyundai Subscribe programme.

The service allows consumers to use Hyundai vehicles through a monthly payment system without having to purchase them directly.

Wahyu Seto, Head of Hyundai Mobility Solutions at Hyundai Motors Indonesia, said that within a relatively short period, the number of customers for the model has already reached significant levels.

According to him, this figure demonstrates that subscription-based vehicle usage schemes are beginning to attract consumer interest in Indonesia, including for electric vehicles.

The Ioniq 5 is one of Hyundai’s flagship electric vehicles marketed in Indonesia. For reference, the Hyundai Ioniq 5 is currently marketed in Indonesia at prices ranging from approximately 700 million to 800 million rupiah (OTR Jakarta), depending on the variant.

Meanwhile, the Hyundai Subscribe service fee for the Ioniq 5 is offered starting from approximately 15 million rupiah per month, depending on the vehicle variant and contract duration selected.

The Hyundai Ioniq 5 is developed on the Electric-Global Modular Platform (E-GMP), which is specifically designed for electric vehicles.

In terms of performance, the Ioniq 5 is available with several battery options with capacities of up to approximately 72.6 kWh and is capable of travelling more than 400 kilometres on a single charge, depending on the variant and usage conditions.