Hyundai Expands Hyundai Subscribe Service, Adds Rental Units
Hyundai has launched Hyundai Subscribe as a strategic initiative to provide flexible, transparent, and integrated mobility solutions with comprehensive benefits for its customers.
In response to shifting consumer trends, Hyundai, through PT Hyundai Solusi Mobilitas (HSM), has introduced Hyundai Subscribe, a subscription-based programme with transparent monthly fees. This marks a strategic expansion from its previous B2B focus through Hyundai Rental to encompass B2C Mobility Solutions, reaching individual consumers.
“We are pleased to deliver the first Hyundai Subscribe units to customers as a tangible step in providing flexible and relevant mobility solutions. Through Hyundai Subscribe, we aim to make it easier for consumers to own a car with comprehensive services under a simple scheme, so that a comfortable and worry-free driving experience can be enjoyed by more people,” said Fransiscus Soerjopranoto, Chief Operating Officer of Hyundai Motors Indonesia.
Hyundai Subscribe offers flexible schemes and comprehensive services, whilst giving customers the option to fully own a vehicle at the end of the contract period.
At its launch, Hyundai Subscribe featured two flagship electric vehicle lines: the Hyundai IONIQ 5 and Hyundai IONIQ 5 N, representing innovation and superior performance in the EV segment.
To reach a broader spectrum of consumers, Hyundai has expanded its model selection through the Hyundai KONA Electric at more affordable rental rates, as well as introducing internal combustion engine (ICE) models such as the Hyundai STARGAZER Cartenz to accommodate the mobility needs of families and young professionals.
Beyond the KONA Electric and STARGAZER, Hyundai Solusi Mobilitas will also introduce certified used car options for the Hyundai SANTA FE and IONIQ 6, accessible through the subscription scheme. Customers can enjoy the premium Hyundai SANTA FE SUV and premium EV IONIQ 6 with flexible subscription periods ranging from three months to five years. This initiative provides a more affordable alternative for customers seeking the comfort and performance of premium Hyundai vehicles without the conventional vehicle ownership process.
The inclusion of certified used cars in the Hyundai Subscribe programme is part of Hyundai Solusi Mobilitas’s effort to expand Hyundai’s mobility ecosystem in Indonesia whilst providing increasingly flexible mobility solutions for customers.