Hundreds of Affiliators Gather in One Location, MURI Live Commerce Record Broken

A historic achievement has been recorded in Indonesia’s digital marketing industry. The Museum Rekor-Dunia Indonesia (MURI) record for the category “Largest Number of Sales Live Streams by Affiliates in One Location” was officially broken during the Affiliate Universe 2026 event.

This record was established through a series of programmes that brought hundreds of affiliates together in one location to conduct simultaneous live sales broadcasts. The collaboration, organised by Dabe Beaute, demonstrates how the integration of brands, technology, and creator communities can create a marketing model relevant to the digital era.

For Dabe Beaute, this achievement represents a strategic step towards building a sustainable affiliate ecosystem, empowering digital creators, and expanding technology-based business opportunities.

“This achievement symbolises Dabe Beaute’s seriousness in adapting and innovating amidst very rapid digital transformation. We believe the future of marketing depends not only on brands but also on the strength of community and collaboration,” said Dabe Beaute representative, Bella Shofie.

Through Affiliate Universe 2026, Dabe Beaute asserts its position as a pioneer actively driving the development of the live commerce industry in the country to create a real economic impact for digital business players.

“This success is expected to serve as an inspiration for other industry players to continue innovating and utilising technological developments as a means to create sustainable business growth,” added Bella Shofie.