Hundreds of Affiliators Gather in One Location, MURI Live Commerce Record Broken

A historic achievement has once again been made in Indonesia’s digital marketing industry. The Indonesian World Records Museum (MURI) record for the ‘Most Live Selling Affiliators in One Location’ was officially broken through the Affiliate Universe 2026 event. The record was set during a programme that brought together hundreds of affiliators in a single location to conduct live selling broadcasts simultaneously. This collaboration, organised by Dabe Beaute, demonstrates how the integration of brands, technology, and creator communities can produce a marketing model that is relevant to the digital era. For Dabe Beaute, this achievement represents a strategic step towards building a sustainable affiliate ecosystem, empowering digital creators, and expanding technology-based business opportunities. ‘This achievement symbolises Dabe Beaute’s seriousness in adapting and innovating amidst rapid digital transformation. We believe the future of marketing depends not only on brands, but also on the strength of community and collaboration,’ said Dabe Beaute representative Bella Shofie. Through Affiliate Universe 2026, Dabe Beaute affirmed its position as a pioneer actively driving the development of the live commerce industry in the country to create a real economic impact for digital business players. ‘It is hoped this success can inspire other industry players to continue innovating and leveraging technological advancements as a means of creating sustainable business growth,’ Bella Shofie added.