HR Transformation Increasingly Determines FMCG Company Competitiveness

Amid increasingly dynamic competition in the consumer goods industry, human resources (HR) transformation is becoming a key factor in determining a company’s competitiveness. Beyond delivering relevant products to consumers, companies are now required to build organisations that are adaptive, productive, and ready to face change to support sustainable business growth. This trend is reflected in various initiatives undertaken by companies to strengthen work culture, enhance employee capabilities, accelerate the digitalisation of work processes, and create a more inclusive and sustainable work environment. Such commitment has led Enesis Group to win five awards at the HR Asia Awards 2026: HR Asia Best Companies to Work for in Asia 2026, HR Asia People Transformation Awards 2026, HR Asia Tech Empowerment Awards 2026, HR Asia Sustainable Workplace Awards 2026, and HR Asia Diversity, Equity & Inclusion Awards 2026. The awards were received directly by Enesis Group’s management, including Chief Executive Officer Bambang Wirjawan Soendoro, Chief Human Resources, Legal, Public Relation and Regulatory Affair Officer Bambang Cahyono, Chief Financial & IT Officer Ronny Widjaja, Head of Human Resources, Services and Public Relation RM Ardiantara, and Corporate Industrial Relation & General Affair Manager Budi Hermawan. For Enesis Group, the awards are not merely symbols of achievement but recognition of a comprehensive and consistent organisational transformation process carried out in recent years to support long-term business growth. As an Indonesian FMCG company known for health, personal care, household care, and ready-to-drink products such as Adem Sari, Amunizer, Antis, Soffell, Plossa, Kispray, Vegeta Herbal, Vegeta Scrubber, and Force Magic, Enesis Group is committed not only to delivering quality products through its ‘Healthy Product for Healthy Family’ ethos but also to building a healthy, adaptive, and productive organisation oriented towards people development. The transformation encompasses strengthening corporate culture, enhancing talent capabilities and capacity, digitalising work processes, building an inclusive work environment, and reinforcing commitment to sustainability and a better employee experience. All these efforts are rooted in the ACTIVE Culture, which serves as the company’s cultural foundation: Agility, Creative & Innovative, Teamwork, Integrity, Visionary, and Excellence. This culture forms the basis for the mindset, work methods, and collaboration of all Enesis employees, known as Enesians. Through this culture, the company strives to encourage an organisation that is more adaptive to change, more innovative in responding to market needs, more collaborative in facing challenges, and more excellent in contributing to the company, consumers, and society. Chief Executive Officer Bambang Wirjawan Soendoro stated that receiving the awards consistently proves the company’s commitment to building a positive and empowering work environment. ‘Winning this award for three consecutive years shows that this commitment is not built momentarily, but is something we continuously maintain and develop over time. What makes us happiest is that this award recognises Enesis Group’s consistency in building a positive, supportive, and empowering work culture for all Enesians. We hope this motivates us to continue providing a work environment where everyone can grow and give their best,’ he said. The company attributes this achievement to the synergy of all organisational elements. The commitment of the Executive Committee, the support of leaders across various functions, the contributions of all employees, and the active role of the Human Resources team are all crucial in driving the ongoing transformation within Enesis Group. The HR Asia People Transformation Awards 2026 reflect the company’s commitment to placing employee learning and capability development as a key part of its strategy. Meanwhile, the HR Asia Tech Empowerment Awards 2026 recognise the company’s efforts to leverage technology to boost productivity, engagement, and work effectiveness. The HR Asia Sustainable Workplace Awards 2026 affirm the company’s commitment to more sustainable work and business practices, while the HR Asia Diversity, Equity & Inclusion Awards 2026 demonstrate Enesis Group’s seriousness in building a more open, fair, and inclusive work environment. Head of Human Resources, Services and Public Relation RM Ardiantara said the company will continue striving to improve the quality of the employee experience and sustainable talent development. ‘By synergising the ACTIVE Culture, we can continuously provide a good and sustainable employee experience for our current employees and the prospective talent we need to join Enesis Group. We are not yet perfect, but we are committed to continuously making improvements for employee development so we can ensure all our employees are high-calibre talent, and ensure all products we produce and distribute for the Indonesian people are products of quality,’ he concluded.