HR Transformation Increasingly Determines FMCG Company Competitiveness
Amidst the increasingly dynamic competition within the consumer goods industry, human resource (HR) transformation is becoming a critical factor in determining a company’s competitiveness. Beyond providing relevant products to consumers, companies are required to build organisations that are adaptive, productive, and prepared for change to support sustainable business growth. This trend is reflected in various initiatives undertaken by companies to strengthen work culture, enhance employee capabilities, accelerate the digitalisation of work processes, and create more inclusive and sustainable working environments.
This commitment has led Enesis Group to win five awards at the HR Asia Awards 2026, namely: HR Asia Best Companies to Work for in Asia 2026, HR Asia People Transformation Awards 2026, HR Asia Tech Empowerment Awards 2026, HR Asia Sustainable Workplace Awards 2026, and HR Asia Diversity, Equity & Inclusion Awards 2026.
The awards were received directly by the management team of Enesis Group, including Bambang Wirjawan Soendoro as Chief Executive Officer, Bambang Cahyont as Chief Human Resources, Legal, Public Relations and Regulatory Affairs Officer, Ronny Widjaja as Chief Financial & IT Officer, RM Ardiantara as Head of Human Resources, Services and Public Relations, and Budi Hermawan as Corporate Industrial Relations & General Affairs Officer. For Enesis Group, these awards are not merely symbols of achievement, but recognition of the comprehensive and consistent organisational transformation process implemented over recent years to support long-term business growth.
As an Indonesian FMCG company known for various health, personal care, household care, and ready-to-drink products—such as Adem Sari, Amunizer, Antis, Soffell, Plossa, Kispray, Vegeta Herbal, Vegeta Scrubber, and Force Magic—Enesis Group is committed not only to delivering quality products through its ‘Healthy Product for Healthy Family’ spirit but also to building a healthy, adaptive, productive, and human-centric organisation.
The transformation encompasses strengthening corporate culture, enhancing talent capabilities and capacity, digitalising work processes, developing an inclusive working environment, and reinforcing commitments to sustainability and an improved employee experience.
All these efforts are rooted in the ‘ACTIVE’ culture, which serves as the foundation of the company’s culture: Agility, Creative & Innovative, Teamwork, Integrity, Visionary, and Excellence. This culture serves as the basis for shaping the mindset, working methods, and collaboration of all Enesis employees, known as ‘Enesians’.
Through this culture, the company strives to drive the organisation to be more adaptive to change, more innovative in meeting market needs, more collaborative in facing challenges, and more excellent in contributing to the company, consumers, and society.
Chief Executive Officer of Enesis Group, Bambang Wirjawan Soendoro, stated that receiving these awards consistently is proof of the company’s commitment to building a positive and empowering work environment.
“Receiving this award for three consecutive years shows that this commitment is not something built overnight, but something we continue to maintain and develop over time. What is most gratifying is that this award serves as recognition of Enesis Group’s consistency in building a positive, supportive, and empowering work culture for all Enesians. We hope this serves as motivation for us to continue providing a work environment where everyone can grow and give their best,” said Bambang Wirjawan Soendoro.
According to the company, this achievement is also the result of synergy across all organisational elements. The commitment of the Executive Committee, the support of leaders across various functions, the contribution of all employees, and the active role of the Human Resources team are vital parts of driving the ongoing transformation within Enesis Group. The HR Asia People Transformation Awards 2026 reflects the company’s commitment to placing employee learning and capability development as a core part of its corporate strategy.
Meanwhile, the HR Asia Tech Empowerment Awards 2026 recognises the company’s efforts in utilising technology to enhance productivity, engagement, and work effectiveness. Furthermore, the HR Asia Sustainable Workplace Awards 2026 affirms the company’s commitment to more sustainable work and business practices, while the HR Asia Diversity, Equity & Inclusion Awards 2026 demonstrates Enesis Group’s seriousness in building an increasingly open, fair, and inclusive working environment.
Head of Human Resources, Services and Public Relations at Enesis Group, RM Ardiantara, stated that the company will continue to strive to improve the quality of the employee experience and sustainable talent development.
“By synergising our ACTIVE Culture, we can continue to provide a good and sustainable employee experience for our current employees as well as potential employees we need to join Enesis Group. We are not yet perfect, but we are committed to continuous improvement in employee development to ensure that all our employees are high-calibre talent, and to ensure that all the products we produce and distribute to the Indonesian people are products of [the highest quality].”