HP Elevate 2026: HP Indonesia Launches AI PC Ecosystem and Modern Work Solutions

The adoption of artificial intelligence (AI) among Indonesian businesses has surged sharply. Data from AWS & Strand Partners recorded a 47% year-on-year increase in AI adoption in 2025, with approximately 18 million businesses having integrated this technology. The economic impact is tangible: 59% of organisations reported increased revenue, while 64% of companies enjoyed cost savings of up to 29%.

Responding to this crucial trend, HP Indonesia officially held the HP Elevate 2026 event. Through the vision ‘For Your Best Work’, HP introduced a next-generation integrated ecosystem portfolio encompassing AI PCs, intelligent printing solutions, high-level cybersecurity capabilities, and workforce management services to optimise business efficiency.

‘AI is no longer just a long-term ambition. AI is now part of how people work, create, collaborate, and make decisions every day. At HP, our focus is helping organisations in Indonesia adopt AI in a practical, secure, and meaningful way, while supporting the digital skills needed for society to embrace the future of work. Through our portfolio of AI-based devices, intelligent workplace solutions, trusted security capabilities, and digital skilling initiatives, we help businesses reduce complexity, increase productivity, and empower employees to deliver their best performance,’ said Juliana Cen, President Director of HP Indonesia.

Based on the HP Work Relationship Index 2025, 94% of knowledge workers in Indonesia have utilised AI, with half of them using it daily. Addressing the need for faster and more private data processing, HP is shifting its focus from cloud to edge computing.

HP IQ is an intelligent ecosystem that integrates AI capabilities directly on-device. This solution simplifies collaboration while providing full visibility for IT teams. The HP Workforce Experience Platform is an IT management platform now equipped with AI-based remediation recommendations, automation, and a Carbon Footprint Report feature to monitor digital workplace sustainability.

HP has refreshed its entire hardware line-up by injecting advanced Neural Processing Units (NPUs) with up to 50 TOPS on certain models. The OmniBook Ultra is a premium ultra-thin AI laptop with top-tier specifications, including up to an Intel Core Ultra X9 processor, 64GB RAM, and a 3K OLED display. The OmniBook X Flip is a flexible 2-in-1 laptop powered by Intel Core Ultra 9 or AMD Ryzen AI 9. The OmniBook 7 is an ultra-lightweight variant weighing under 1 kg for high mobility. The OmniBook 5 and OmniBook 3 are designed for productivity, learning, and daily multitasking. The OmniStudio X is a premium 27-inch All-in-One PC featuring an NVIDIA GeForce RTX 5050 graphics card for creators.

For gaming, HP introduced the HyperX OMEN 16 VALORANT Limited Edition, a collaboration with Riot Games powered by an AMD Ryzen 9 9955HX3D processor and NVIDIA GeForce RTX 5070 GPU. The OMEN 35L Gaming Desktop offers monster performance with up to an Intel Core Ultra 9 or AMD Ryzen 9 processor and NVIDIA GeForce RTX 5080 GPU. Supporting devices include the HyperX OMEN OLED 34 gaming monitor (360 Hz, 0.03 ms), the HyperX Flipcast professional microphone, the HyperX Clutch Tachi leverless arcade controller, and new earbud variants.

In the business segment, the HP EliteBoard G1a is a compact, space-saving AI PC with desktop-level performance. The HP ProBook 4 G2 Series is a mainstay laptop for supporting SME productivity. The HP EliteBook 8, X G2, and X Flip G2 Series are high-performance premium business laptops; the EliteBook X G2 series is a CES 2026 Innovation Award recipient, weighing under 1 kg with all-day battery life.

In the document printing sector, HP launched three lines of AI-based printers: the HP LaserJet Pro 4000 Series for SMEs, and the LaserJet Enterprise 5000 & 6000 Series, which offer advanced workflow automation for large-scale corporations.

To secure this entire ecosystem from digital threats, HP strengthened its defence systems through HP Wolf Security and HP Wolf Pro Security. Utilising Threat Containment technology, this feature isolates threats in layers to protect PC endpoints from dangerous cyber-attacks such as phishing and ransomware.

HP’s commitment in Indonesia is also realised through strengthening local digital talent via three main initiatives: Youth Development, collaborating with the Real Madrid Foundation and Harapan Project for digital literacy and AI training for children in Dompu and Sumbawa, NTB; the HP Digital Equity Accelerator, supporting the Solve Education Foundation and Markoding with technology assistance and grants for digital inclusion; and HP IDEA, a continuous training programme for educators to strengthen digital pedagogy and AI literacy in the classroom.