How Young Creator Radit Visual Turns Everyday Stories into Comedy

JAKARTA — Content creator Radit Visual is known for comedy sketch videos drawn from stories close to everyday life. Friendship dramas, romance and various ordinary situations provide material that he turns into entertainment for social media.

However, the work of the creator, whose real name is Radit Putra Permana, is now beginning to expand into other areas. Alongside producing entertainment content, Radit is exploring collaborations with several brands, including AP King, a brand of thumb sleeves for mobile gamers.

Radit said he was interested in trying a new experience through the collaboration. In his view, partnerships with brands still need to be presented creatively so they do not dilute the content style his audience has come to know.

“I think collaborations are interesting because we can try something different. As long as the concept fits and can be presented creatively, it is certainly an enjoyable new experience,” Radit said on Friday (6 November 2026).

Radit has been actively creating content since 2022. Born in Jakarta on 30 May 2005, he chose comedy drama as one of the main formats for developing his work. He often draws on situations familiar from everyday life. Stories about friendship and romance, for example, are developed through characters, dialogue and light-hearted conflicts that viewers can readily understand.

For Radit, inspiration does not always have to come from major events. Ordinary occurrences in the surrounding environment can also provide material if developed from an engaging perspective.

“There are many things around us that can actually become ideas. Sometimes the events are simple, but if they are developed into a story in a different way, the result can be entertaining,” he said.

His consistency in creating content has helped him build an audience across several digital platforms. His TikTok account, @radit_visuall, has around 3.2 million followers. His YouTube channel, Radit_visual, has around 1.2 million subscribers, while his Instagram account, @radit_visual, is followed by around 146,000 users.