How Telkomsel Is Optimising Growth in the Advertising Industry

Jakarta - Players in the advertising industry face challenges in fully understanding customers and running relevant campaigns, as consumers now interact across multiple platforms simultaneously, from social media and apps to other digital services. To address this need, Telkomsel Enterprise, through TADEX, is supporting industry players in executing more effective digital advertising strategies. Entering its fifth year, TADEX continues to strengthen its role in advancing Indonesia’s digital advertising ecosystem by developing capabilities that are increasingly adaptive to industry dynamics and evolving customer needs. Marking this momentum, TADEX introduced the Telkomsel AdTech Solution (TAS), a solution that helps businesses understand audiences and optimise campaigns in a more targeted and measurable way. VP Digital Advertising, Wholesale, and Interconnect Telkomsel, Arief Pradetya, sees the industry’s future needs moving towards more sustainable strategies, with the utilisation of technology and insights being key to producing relevant and impactful campaigns. ‘Through this solution, we want to help industry players adapt to changes in customer behaviour while consistently improving business effectiveness,’ he said in an official statement on Tuesday (30/6/2026). The solution helps deliver better audience intelligence, enabling advertisers to increase campaign relevance while publishers gain more optimal monetisation opportunities. Supported by the TADEX ecosystem, the activation process also becomes more efficient through an integrated experience. Benefits for advertisers include the ability to reach more relevant audiences and improve campaign effectiveness, with a simpler and more efficient activation process. Publishers gain opportunities to increase inventory value and expand monetisation potential. By continuing to prioritise privacy, data security, and responsible governance, this solution supports the creation of a more trustworthy and sustainable digital advertising ecosystem. The presence of this solution strengthens TADEX’s role as a growing local programmatic advertising platform. The focus is not only on technology but on how to help industry players work more effectively and achieve more tangible results. In line with its commitment to ‘Melayani Sepenuh Hati’ (Serving Wholeheartedly), Telkomsel continues to deliver relevant solutions that help businesses work more effectively while driving sustainable growth in Indonesia’s digital ecosystem. Going forward, Telkomsel will continue to expand its digital advertising solution capabilities through the use of technology, audience intelligence, and cross-industry collaboration to deliver solutions that are increasingly relevant, trusted, and provide added value for both advertisers and publishers.