How Gen Z Celebrates Chinese New Year in the Digital Age

Jakarta, VIVA – Chinese New Year has always been synonymous with togetherness, fresh hopes, and the tradition of sharing. In the Year of the Fire Horse 2026, which symbolises energy and the courage to forge ahead, traditions continue to adapt to an increasingly digital lifestyle.

One of the most eagerly anticipated traditions during Chinese New Year is the angpao. More than merely a red envelope, the angpao is a symbol of prayer, care, and good wishes for the year ahead. Amid the growing trend towards cashless transactions, the way people share has evolved without losing its meaning.

BCA Digital’s bluGift feature enables users to send money as digital gifts with specially designed Chinese New Year 2026 themes that are both appealing and personal. The feature addresses the needs of a digital generation that wants a sharing process that is fast, practical, and still meaningful.

Notably, bluGift recipients do not need to hold a blu account to receive the gift. This makes the sharing process more inclusive and flexible, whether for extended family, close friends, or work colleagues.

For Gen Z users, blu also offers bluAccount for Teens, which can be opened by customers aged 12 to 17, allowing digital angpao to be deposited directly into accounts held in their own names, whilst also serving as a means of learning financial management from an early age.

“Chinese New Year is a deeply meaningful occasion associated with the value of togetherness. Through bluGift, we want to ensure the angpao tradition remains relevant amid the digital lifestyle,” said Edwin Tirta, Head of Digital Business at BCA Digital, on Monday, 16 February 2026.

The Year of the Fire Horse is associated with the spirit of moving forward and the courage to make decisions. The Chinese New Year period often serves as a point of reflection for reassessing priorities, including in financial management.