Hotel regulars prefer to stay home these holidays
Hotel regulars prefer to stay home these holidays
Bambang Nurbianto
The Jakarta Post/Jakarta
This year well-to-do Setiawati and her family will have a
different Idul Fitri holiday.
In previous years, they stayed in star-rated hotels or resorts
"to make daily life more simple as our housemaids have their
vacation".
"But now, in solidarity with those suffering under the impact
of the recent fuel price rises, we'll stay home," Setiawati, who
runs a tourism business, told The Jakarta Post on Saturday.
Setiawati is donating her holiday budget to a charity
educating poor children.
Another resort regular, Bambang Tribudiman, who runs a
business producing alternative fuel, has also decided his family
would abandon fancy treats for a more frugal gathering at home
this Idul Fitri.
"All Indonesians should live modesty as there are many of us
in economic difficulties," he said.
Many hotels in Jakarta, however, are hoping that the increase
in the cost of living will not hurt their traditional business
during the fasting month and Idul Fitri holidays on Nov. 3 and
Nov. 4.
This year, they are offering special discounts and additional
services for a families.
Shangri-la public relations officer Ratna Sjamsiar Idris said
the hotel was offering a special family package from Nov. 1 to
Nov. 13 with discounts for children's meals.
Ratna expressed optimism that, as in previous years, 50
percent of the hotel's 400 deluxe rooms would be occupied during
the holiday.
Gran Melia Hotel public relations manager Hana Hoed said the
hotel was also offering special discounts for deluxe rooms.
"The discounts are expected to attract families to stay in our
hotel because we cannot count on business travelers during the
holidays," she told the Post.
Hana declined to mention the hotel's target occupancy rate for
the period because "the majority of Jakarta people would prefer
to go out of town".
Like Ratna, the public relations manager of the Mercure
Convention Center at the Ancol resort in North Jakarta, Nur'aini
B. Prapdanu, was similarly upbeat, estimating the occupancy rate
of the hotel would be at about 70 percent, most of them regular
family visitors.
And while others were discounting rates, the center, formally
the Horison Hotel, had put prices up.
Nur'aini said since the soft launching of the new name on Oct.
17, the hotel had offered special tariffs -- at Rp 395,000 a
night for all rooms up to Nov. 30. However, from Nov. 2 to Nov.
6, the prices would rise to between Rp 645,000 and Rp 699,000 for
rooms with golf-course views.
"We believe our regular customers will still come to our hotel
these holidays because many rich people don't want to be
preoccupied with household jobs," she said.