Hotel Ciputra launches unique executive club
Hotel Ciputra launches unique executive club
JAKARTA (JP): Staying in a hotel during a business trip can be
very annoying if you have to wait in line in the time you are
meant to rushing to an important meeting.
Hotel Ciputra, a four-star hotel on Jl. S. Parman in West
Jakarta, is meeting the demand for fast and good quality service
by offering numerous extras to guests staying in its newly
launched Executive Club rooms.
The hotel's vice president, Dieter C. Becht, said Friday that
the decision to launch the Executive Club was based on the fact
that 90 percent of the guests were businesspeople.
Businesspeople, he said, were hard workers and for them, time
was very precious. Sometimes, he said, these people had to travel
from one place to another in a very short time.
"So, we're trying to pamper them by giving many complimentary
extras to make them feel special," Becht said before launching
the new club.
Among the extras offered by the new service are express check-
out, an executive club lounge, airplane ticket reservations, a
business center and a wide range of concierge services, including
a city tour.
The club offers 58 rooms on the top floor of the 17-story
hotel.
By paying US$170 for single occupancy and $180 for double
occupancy, the club's guests are also free to enjoy tea or coffee
with their relations anytime, or they can have free snacks and
cocktails from 6 p.m. to 10 p.m. in the executive lounge.
With green the dominant color and a distinct style to meet
businesspeople's taste for simple but elegant designs, the club
promises simultaneously a relaxed and working atmosphere.
Hendra Gunawan's painting, Pohon Beringin (banyan tree), also
gives a special feel to the new club.
"We have chosen this particular piece because the size of the
tree, which can only be planted in special places, offers
protection, enjoyment and warmth to the activities surrounding
it," said public relations manager, Harti Hadisoemo.
Asian guests
The presence of Mal Ciputra next to the hotel is an advantage
for the hotel and a bonus for the guests.
Becht, who has 30 years experience in the hotel industry,
admitted that the shopping mall, which has 250 shops and 60
restaurants, was one of the hotel's biggest attractions,
especially to Asian guests.
Asian guests, he said, like to buy souvenirs for relatives and
friends.
At present, he said, one third of the hotel's guests were
Indonesians, one third from other Asian countries and the
remaining one third from other countries, such as Australia and
the United States.
He said that Jakarta was unlike Bali, where hotels could
anticipate high and low seasons.
At Hotel Ciputra, he said, the number of guests usually peaked
from March to May, reaching 78 percent occupancy, and from
September to November, when the rate exceeded 80 percent.
He expressed certainty that the hotel's current occupancy rate
of 66 percent would not be affected by the country's monetary
crisis.
"In fact, the crisis will make Indonesia attractive to foreign
visitors, especially tourists," Becht said.
The 330-room Hotel Ciputra, which is owned by the Ciputra
Group and managed by Swiss-Belhotel International Management
Ltd., was officially opened in 1994. (ste)