Hongqi officially enters Indonesia, accelerating Southeast Asia expansion
China FAW Group Co., Ltd. recently announced that the Chinese luxury car brand Hongqi, together with its key local partner Indomobil Group, held the Hongqi brand launch in Indonesia and officially introduced its flagship electric SUV, the Hongqi E-HS9, to accelerate expansion in the Southeast Asian market.
As the first flagship model from Hongqi to enter the Indonesian market, the Hongqi E-HS9 combines new energy technology, smart technology, and high-quality workmanship to deliver a premium new energy driving experience for Indonesian consumers.
According to information obtained, over the next three years, Hongqi will gradually launch six right-hand-drive new energy models in overseas markets, covering diverse mobility needs across various scenarios while further refining its product line-up in overseas markets.
Indonesia, as one of the key automotive markets in Southeast Asia, is an important point in Hongqi’s globalisation strategy. By entering the Indonesian market this time, Hongqi not only seeks to bring its brand heritage, Eastern aesthetics, and high-quality products to the local market, but also places great emphasis on respecting local culture, market characteristics, and consumer needs, while accelerating the localisation of products, services, and customer experience.
Xiao Xiao, General Manager of China FAW Group Import and Export Co., Ltd., said that Hongqi’s goal is not only to bring its products to Indonesia, but also to take root in the country, grow together with consumers, partners, and various local communities, and jointly create value to realise the vision of “standing in Indonesia, serving Indonesia, integrating with Indonesia, and reaching the region”.
Since the Hongqi brand was established in 1958, Hongqi cars have long been used as inspection vehicles in various major celebrations in China and have become one of the representatives of China’s national high-end automotive brands.
Based on the plans that have been drawn up, Hongqi will develop the market with a global perspective and localised operations, and will be present in more than 100 countries and regions, operating 1,000 sales networks and service centres.