Honda Targets 100 Million Motor Units to Celebrate 55 Years in Indonesia
Honda Targets 100 Million Motor Units to Celebrate 55 Years in Indonesia
JAKARTA - Astra Honda Motor’s (AHM) long journey in Indonesia this year has entered an important phase. The Japanese motorcycle manufacturer has been active for 55 years since it first started its business in the country.
This momentum is also accompanied by Honda’s big ambition to record cumulative distribution of up to 100 million units of motorcycles in Indonesia. “This year, if we can say that we have entered the 55 years of Honda’s motorcycle business in Indonesia since 1971,” said Executive Vice President AHM Thomas Wijaya, in Jakarta, Wednesday, February 25.
According to him, the journey of more than half a century has confirmed Honda motorcycles as an integral part of people’s lives. AHM’s marketed two-wheeled products are believed to be able to meet a variety of consumer needs, both for daily activities and supporting productivity.
“This motorcycle is one of the important means for productivity, mobility, and even growing economic movement in Indonesia,” he continued.
For decades, the presence of Honda’s product line has not only served as a means of transportation. The vehicle also supports the mobility of millions of people from various levels, ranging from individual workers to large-scale business actors, as well as forming a vast industrial ecosystem.
The ecosystem includes many parties, ranging from labor, component industries, dealer networks, to financing companies. With that foundation, AHM is optimistic that the cumulative distribution target of 100 million units can be achieved this year.
“Hopefully this year we will be blessed to reach 100 million motor units that we have presented to consumers in Indonesia for 55 years,” he said.
This achievement is a strong indicator of Honda’s dominance in the national motorcycle market. The impact is also considered significant, including in the absorption of labor and contribution to state revenues.
To maintain competitiveness in the midst of intense industry competition, Honda continues to boost innovation and introduce new products. This effort is accompanied by a commitment to long-term investment whose value is not small.
“In this 15-year period, the investment we have made has reached tens of trillions of rupiah. Maybe the number I can’t say for sure,” said Thomas.
The investment is allocated for product development, production facility improvement, supply chain strengthening, and component localization. This step also confirms Indonesia’s role not only as a market, but also as a strategic manufacturing base that supports domestic needs and supports Honda’s global strength.