Honda Prelude Surges in Demand Among Loyal Customers

Jakarta - Demand for the Honda Prelude in Indonesia has exceeded expectations from PT Honda Prospect Motor (HPM). The legendary hybrid sports car was snapped up by consumers immediately upon launch, exhausting the annual domestic quota. Yusak Billy, HPM’s Sales & Marketing and After Sales Director, stated that the majority of Prelude customers in Indonesia are loyal Honda customers. ‘It seems many are nostalgic for the model, as the Prelude is a legendary model now being reintroduced to Indonesia,’ he said. Billy noted that current orders have reached 287 units, despite Honda Motor Japan allocating only 150 units for Indonesia in 2026. The high consumer demand for the Prelude stems from the strong emotional connection Honda enthusiasts have with the iconic coupe model. ‘To be frank, how we treat loyal Honda customers to keep them committed to the brand is part of our strategy,’ Billy said. As part of these efforts, Billy said Honda continues to maintain service quality and customer relationships through its dealership network across Indonesia. ‘Additionally, we provide high-quality services and convenience for customers, which we will continue to uphold as part of Honda’s strategy to strengthen marketing efforts,’ he added.