Homes Become More Personalised, Interior Industry Offers Comprehensive Solutions
VIVERE Collection and IDEMU are responding to the growing trend of personalised living spaces by offering comprehensive interior solutions, moving beyond mere furniture sales. The initiative was central to their joint anniversary celebration, the ‘Home & Beyond’ campaign, which ran from 21 July to 2 August 2026. The campaign featured new collections, inspirational workshops, and community activities designed to help the public design their dream homes.
Bagus Prastowo, Head of Retail & Operation at PT VIVERE Multi Kreasi, noted that many consumers still focus on buying furniture without considering its suitability for the room’s character or their long-term needs. ‘Through the message “Don’t Buy Furniture Yet. Talk to Us First,” we want to encourage the public not to rush into purchasing furniture. A comfortable home starts with the right decision, and we want to be a partner that helps customers find the best solution before they buy,’ he stated.
As a curated lifestyle furniture brand, VIVERE Collection offers not only products selected for design, quality, and function but also consultation services, layout recommendations, and guidance in choosing furniture that fits the customer’s lifestyle. This approach is complemented by IDEMU’s one-stop interior solution service, which covers the entire process from consultation and design to production and installation. The service adopts a ‘Worry Free’ concept, aiming to make the process of creating a home interior more practical, transparent, and comfortable for customers.
Derryace Kurniawan, Head of Marketing at PT VIVERE Multi Kreasi, explained that every space has potential that can be optimised if designed according to the occupants’ needs. ‘With the “Every Centimetre Matters” campaign, we want to provide assurance that achieving a dream interior does not have to be complicated. With a transparent and easy process, every centimetre of space can be utilised to its maximum potential,’ he said.
The anniversary celebration also marked several achievements and new collection launches. One highlight was the STOLA Collection, a collaboration between VIVERE Collection and designer Felix Sidharta, which won the Best Design GDI 2026 award. Meanwhile, IDEMU introduced the AMARTA Collection, a line that incorporates Indonesian cultural values into modern interior design.
During the Home & Beyond campaign period, visitors to the flagship showroom SOUTH78 in Gading Serpong could enjoy various offers, including discounts of up to 23 percent, bundled promotions for custom interior services, home appliance gifts, and interactive activities such as Premier Cinema by Ergoease Sofa, UV Art Painting, a 3D Printing Experience, and a rattan weaving workshop. Through these activities, VIVERE Collection and IDEMU hope to strengthen their commitment to providing furniture and interior solutions that are increasingly relevant to the needs of Indonesian society, helping them create homes that are not only aesthetic but also functional and meaningful.