History of Social Media Day 10 June: Initiator, Meaning, and How to Celebrate

Every 10 June, the Indonesian public commemorates Social Media Day. This observance is not merely a celebration of digital trends, but a momentum to reflect on how information technology has altered patterns of social interaction and the way we communicate in the public sphere. Social Media Day was first initiated in 2015 by Handi Irawan D., a marketing strategy expert and CEO of Frontier Group. The idea stemmed from the recognition that social media had become an inseparable part of modern Indonesian life. Handi Irawan, who is also known as the originator of National Customer Day, initiated this commemoration to encourage more positive use of social media. Since it was first declared, 10 June has been consistently observed by netizens, government agencies, and business players across the country. This observance carries an important message for internet users in Indonesia. Celebrating Social Media Day does not require excessive posting of content. By commemorating Social Media Day every 10 June, it is hoped that the digital ecosystem in Indonesia becomes healthier, more productive, and capable of delivering real impact for the nation’s progress.