Hisense Launches UR8 with More Natural and Realistic Colours, Bringing Next-Generation RGB MiniLED Technology to More Homes

Qingdao, China (ANTARA/PRNewswire) – Hisense, a leading global brand of electronics and home appliances, has launched the latest RGB MiniLED TV series UR8. The UR8 series delivers next-generation display technology, more natural and realistic colours, immersive entertainment experiences, and advanced gaming performance for increasingly more consumers in a range of countries. As a pioneer of RGB MiniLED technology, Hisense continues to push advances in TV screen technology through the latest RGB MiniLED TV series. UR8 uses Chromagic technology, Hisense’s own optical architecture that combines exclusive Chromagic RGB chip, state-of-the-art optical design, and colour management system. With this technology, UR8 displays more vivid and natural colours with up to 100% BT.2020 colour gamut coverage. At the same time, the system maintains energy efficiency while reducing blue light exposure that is harmful to users’ eyes. Earlier this year, the Consumer Technology Association (CTA) officially designated “RGB LED” as a new category in display technology innovation. Hisense plays a key role in driving the development of industry standards, strengthening RGB MiniLED’s position as a new milestone in premium TVs. UR8 is equipped with the Hi-View AI Engine RGB processor that delivers richer and more accurate visuals. This technology makes films, sports broadcasts, and video games appear with greater depth and detail. For gaming, UR8 offers Native 180Hz Game Mode to support very smooth motion and faster response times for a comfortable high-speed gaming experience. On the audio side, UR8 uses a 2.1.2 multi-channel surround sound system enhanced by Devialet. This audio system delivers cinema-quality, more immersive and lifelike sound. Through UR8, Hisense continues to accelerate the adoption of RGB MiniLED technology and make it more accessible to global consumers. Thanks to a combination of advanced visual performance, AI-based processing, and premium design, UR8 marks Hisense’s latest step in delivering a future of premium home entertainment. About Hisense Founded in 1969, Hisense is a leading global home appliances and electronics company operating in more than 160 countries. Hisense offers a wide range of high-quality multimedia products, household appliances, and smart IT solutions. According to Omdia, Hisense’s 100-inch-and-bigger TV volumes are No.1 worldwide (2023-2025). Hisense is a pioneer of RGB MiniLED and continues to deliver new-generation innovations in this segment. As an official sponsor of FIFA Club World Cup 2026™, Hisense is committed to partnerships in sport to reach a global audience. SOURCE Hisense