HIPMI Womenpreneur Drives Women's MSMEs to Become Engines of the Digital Economy

Jakarta (ANTARA) - The Autonomous Body of the Central Board of the Indonesian Young Entrepreneurs Association (HIPMI) Womenpreneur is integrating the AIM ASEAN programme throughout Indonesia to produce regional female entrepreneurs ready to compete digitally at the regional level.

Chair of the HIPMI Womenpreneur Autonomous Body, Ayse Melissa Hamid, highlighted the crucial impact of the programme on female entrepreneurs.

“Through AIM ASEAN, we want to ensure that female entrepreneurs are not just spectators, but main players in the global digital economy,” Melissa said in a statement received in Jakarta on Thursday.

This step was strengthened through the signing of a memorandum of understanding (MoU) in Jakarta on Wednesday (8/4) between HIPMI Womenpreneur and Kaizen Collaborative Impact as the local implementing partner for the Artificial Intelligence for MSME Advancement in ASEAN (AIM ASEAN) programme in Indonesia.

The strategic programme targets more than 5,000 female MSME actors to gain access to free digital training and resources.

Unlike general technology initiatives that are centred in the capital, the integration of the AIM ASEAN programme prioritises the strength of the organisation’s network to reach all corners of Indonesia.

The implementation of the programme will be distributed evenly from the national level (BPP), down to the provincial level (BPD), and reaching the grassroots at the branch level (BPC).

Furthermore, this inclusive collaboration is specifically designed to embrace five groups of society, including rural communities and those previously underserved.

Through the equalisation of digital literacy and the integration of artificial intelligence (AI) in various regions, the initiative is expected to open up more massive market linkage opportunities and drive economic empowerment for women’s MSMEs at the local level.

“AIM ASEAN is a technology bridge for 5,000 women in Indonesia to adopt AI in a practical and safe manner,” said Ismita Saputri, representative from Kaizen Impact.