High Enthusiasm as Adira Finance Sends Hundreds on Free Homecoming Trip
In anticipation of the eagerly awaited Eid al-Fitr homecoming, PT Adira Dinamika Multi Finance Tbk (Adira Finance) has organised the 2026 Free Homecoming Fun Together (Kurma) Programme. This year, the programme received high enthusiasm with more than 5,000 registrants from the Jabodetabek region. From this number, 300 selected participants were transported using 10 bus fleets to two destination cities, namely Solo and Yogyakarta.
Adira Finance Director Denny Riza stated that the Kurma programme is part of the company’s efforts to continue being present in important moments in people’s lives.
“Through this programme, we want to ensure that the community can experience it more calmly, safely, and comfortably,” he said in an official statement on Wednesday (18/3).
To ensure the journey runs optimally, Adira Finance provides various supporting facilities for the participants. Before departure, participants receive a mini medical check-up service that includes blood pressure checks and light health consultations to ensure their condition remains prime. This health check is facilitated by Increso, a non-profit social organisation founded by Adira Finance employees.
In addition, participants also receive Personal Accident (PA) insurance protection from PT Zurich General Takaful Indonesia (Zurich Syariah). This support is part of the company’s commitment to providing a sense of security for the homecomers.
Through the personal accident insurance support from Zurich Syariah for all Kurma 2026 Programme participants, the company hopes that the homecomers can enjoy the journey with a sense of security and full comfort.
“This collaboration aligns with our mission to expand access to inclusive and beneficial insurance protection for many people,” said Ken Sukasah, Senior Executive Vice President of Partnership & Business Development at Zurich Indonesia.
One participant, Mujiono, who is travelling with his family to Solo, expressed his gratitude for being able to join this programme.
“This programme is very helpful for us to go home without worrying about costs. The journey becomes calmer and more comfortable. Thank you, Adira Finance,” he said.
To enhance journey comfort, the committee also provides various interactive activities on the bus, such as prize games and entertainment, making the trip more enjoyable for the participants.
Not only for participants, Adira Finance also adds value through the distribution of CSR assistance to hundreds of informal workers at the KM 166 Cipali Toll Rest Area, such as small traders, cleaning staff, and other support service workers who remain active during the homecoming period.
Free homecoming is not merely a cost-free transportation service, but part of efforts to encourage inter-regional economic circulation.