Hero's price coding

Hero's price coding

This refers to a letter in The Jakarta Post (July 5) about the
recently-introduced pricing system in the Hero supermarket chain.

The system is confusing and must be withdrawn if Hero wants to
keep its customers. It is time-consuming for customers to make
comparisons of coded tags. And the battle toward price discovery
is an uneven one because ten to one Hero comes out the winner
with today's prices higher than yesterday's.

Is this a move from the supermarket management to make silent
and frequent increases?

Customers should not be "fait accompli-ed" at the cash
counter. I do not understand why Hero is afraid that its prices
are too low. They have always been on the higher side. I started
patronizing Hero some 20 years ago.

These past few years I have been going to other supermarkets
too, not for their prices but because some are better in their
local fresh products and others are more varied in their imported
goods. If Hero persists in its coding of prices I think it is
time for me to quit Hero altogether.

Name and address

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