Hero's price coding

This refers to a letter in The Jakarta Post (July 5) about the recently-introduced pricing system in the Hero supermarket chain.

The system is confusing and must be withdrawn if Hero wants to keep its customers. It is time-consuming for customers to make comparisons of coded tags. And the battle toward price discovery is an uneven one because ten to one Hero comes out the winner with today's prices higher than yesterday's.

Is this a move from the supermarket management to make silent and frequent increases?

Customers should not be "fait accompli-ed" at the cash counter. I do not understand why Hero is afraid that its prices are too low. They have always been on the higher side. I started patronizing Hero some 20 years ago.

These past few years I have been going to other supermarkets too, not for their prices but because some are better in their local fresh products and others are more varied in their imported goods. If Hero persists in its coding of prices I think it is time for me to quit Hero altogether.

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