Health Literacy Rises, Traditional Medicine Consumption Continues to Grow

The trend of using traditional medicines and herbal supplements in Indonesia continues to show positive growth. Increasing public awareness of the importance of maintaining health naturally is driving demand for herbal products that have clear legality, guaranteed safety, and are supported by strict regulatory standards. This shift in consumer behaviour is evident from the growing number of people who not only seek health benefits but also pay attention to safety aspects before consuming herbal products. Marketing authorisation from the Food and Drug Monitoring Agency (BPOM) and halal certification have now become primary considerations in making choices. Observing these developments, Nia Nature has emerged as an online-based herbal store striving to meet the public’s need for safe and trustworthy natural health solutions. All herbal products marketed by the company hold official BPOM authorisation and halal certification, allowing consumers to use them with greater peace of mind. Shaepul Anwar, Founder and Owner of Nia Nature, stated that rising public health literacy is one of the factors driving the growth of herbal consumption in Indonesia. “People today are increasingly aware of the importance of choosing herbal products with clear legality and guaranteed quality. We see a growing need for natural health solutions that are safe and easily accessible,” he said on Wednesday (17/6/2026). According to Shaepul, this need comes from various community groups with diverse health conditions, ranging from couples undergoing pregnancy programmes and dialysis patients who often experience body swelling such as ascites and oedema, to people facing joint problems. To address these needs, he explained, the company offers a variety of herbal options formulated from natural ingredients. Among the most popular with consumers are Bio Squalene, Albucare, and Sendifit, which are considered capable of supporting health maintenance and recovery processes. In addition to ensuring quality and legality, ease of access is also a primary concern. The advancement of digital technology has made it increasingly easy for the public to obtain health products through various online platforms. To this end, Shaepul added, the company utilises an official e-commerce channel on Shopee through the Nia Nature Official Shop and provides health education content via the TikTok account @nianatureshop. “We undertake this effort to help the public obtain better information regarding the wise use of herbal products,” he said. Not solely relying on digital services, the company is also expanding its reach through a network of local agents already present at 30 locations across various regions in Indonesia. The presence of these agents is expected to bring services closer to the community while accelerating distribution to different areas. Shaepul affirmed that amid the rising interest in traditional medicine and natural ingredient-based health approaches, this trend shows that Indonesians are increasingly concerned about their health while also being more critical in selecting herbal products that are safe, legal, and of accountable quality. “With the support of proper education and increasingly easy access, herbal consumption is expected to continue growing in line with rising public health awareness,” he concluded.