Happy TRING!versary: Pegadaian’s Commitment to Integrated Financial and Gold Solutions
Jakarta (ANTARA) – The TRING! by Pegadaian app has completed its first year, offering the public easier access to gold investment needs and integrated financial services.
Guided by the motto “Stay Calm”, TRING! is committed to reassuring users that every financial journey — from meeting daily needs and growing a business to owning and investing in gold and planning for the future — can be handled practically, comfortably, easily and securely.
PT Pegadaian president director Damar Latri Setiawan said TRING! was a tangible expression of the company’s digital transformation in response to the public’s need for fast, integrated services.
“Through TRING!, we want to give customers a faster, easier, safer and more comfortable experience when accessing Pegadaian’s range of financial solutions. The ‘Stay Calm’ message is intended to tell the public that when they have a need, want to own gold or plan for the future, they have various solutions available at their fingertips through the TRING! app,” Damar said.
Pegadaian’s digitalisation began with the launch of Pegadaian Digital and Pegadaian Digital Syariah in 2017, and has since continued to expand and develop. A major consolidation took place in 2025, when the company integrated the entire service ecosystem into a single platform, TRING!.
In its first year, more than 7.5 million customers used Pegadaian’s digital platform, with over 48 million transactions processed securely and seamlessly. TRING! transaction value exceeded Rp113 trillion, reflecting strong public confidence in Pegadaian’s digital ecosystem.
To complement modern investment habits, TRING! continues to expand its features and service ecosystem. In addition to gold savings starting at Rp10,000, one of its flagship features, the app offers other investment options. Customers can place their Tabungan Emas (Gold Savings) balance in a Gold Deposit, providing an alternative instrument for growing assets over the long term.
Pegadaian has also introduced integration with Gold ATMs, allowing customers to convert the digital balance in the TRING! app into physical gold quickly, easily and securely, without a long wait.
Pegadaian marketing, sales and product development director Selfie Dewiyanti expressed her deep appreciation to all customers who have played an important role in TRING!’s journey.
“Every customer has a different story and journey. We feel very fortunate to be part of that journey. It’s about creating a better customer experience, making every customer’s journey with Pegadaian easier, more comfortable and closer. But behind every technology, one thing remains the same: our commitment to serving wholeheartedly. Technology can make services faster, while the human touch makes them more meaningful,” Selfie said.
As a way of thanking the public for its trust, TRING!’s first anniversary is being celebrated with special offers throughout October 2026, including Tring! Extra Point, Tring! Gold Deal, Traktiran Tring!, Double Referral Week and Birthday OSL Booster, with various benefits for customers.
Further information about the promotions is available through the TRING! app and Pegadaian’s official social media channels.